Why Using Facebook Live For Your Business Is The Smart Move.

Why Using Facebook Live For Your Business Is The Smart Move.

If you consider the “breaking news” trend that is social media these days, it’s not hard to imagine how that same methodology can apply that same method to create immediacy and buzz around even the most ordinary product or service. Given the stats that show elevated performance for video content there is no reason not to leverage this tool to your advantage.

Below are just a few ways you can turn your video into an experience and an event, while allowing your audience to connect with you in real time.

 

Brand Experience

This first tip works best for brick and mortar businesses who also sell online. It is often hard for online customers to really get the vibe of your store. Using live video you can convey the look and feel not only of your store but your merchandise as well.

This is a case of, video is good, live video is better. The organic and immediate nature of a live feed event makes for a much more intimate and engaging experience, thus it’s appeal.

Expand Your Events Beyond Your Doors

Live events trump recorded events every time. You may host quite a few live events at your business that are well attended.  No matter how many come to these events you are still restricted by physical limitation and customer proximity.  Using live feed video, you increase your attendance “virtually” in an almost unlimited capacity.

 

Here are some ways you can maximize these events:

Ask your viewers to use the “Invite” button during the event, and use it yourself to bring as many people into the feed as possible.

Watch the emojis; they will tell you if you’re audience is engaged or getting bored.

Depending on the length of the video, you can save it and share the video on your page later for even more views.

Market the event on all of your social media pages prior to the stream.

Engaged Feedback and Interaction

Using your social media channels with a live Q & A helps you keep your finger on the pulse on the mood and trends of your customers. People tend to pay more attention to interviews and Q&A sessions if they are happening live, lending an additional layer of authenticity to the proceedings because they aren’t scripted.

 

It should be noted that planning is crucial to this kind of event. Be prepared for things to go wrong and ready to adapt accordingly. This kind of event is not for the feint of heart and should be approached by someone with at least a working knowledge of the live interview process.

Here are a couple of other ways you can use Facebook Live to increase your reach, engagement and the overall experience of your business with your customers.

Teach online classes

Stream your product launches

Feature your company leaders or key employees

Video live and record for later use

Create live teases or sneak peeks into products or services

Give your customers exclusive content available only on live

The ways you use Facebook Live are virtually unlimited. Get creative and get busy!

 

 

 

 

 

 

Using Instagram Stories for Business

What exactly is Instagram Stories?

Instagram Stories is the photo and video sharing app’s disappearing content offering, which allows users to share photos and videos in slideshow format. Separate from users’ carefully curetted profiles, it’s intended as a space for more raw, real-time sharing. Stories go beyond the usual filter options—though those are there too—offering text, drawing, stickers, and other features for creativity. In short it’s a cleverly addictive and infinitely powerful marketing tool for business.

Here are 5 examples of how you can use Instagram Stories for your business.

Humanize your business by showing a “Day in the Life of”

Using both photos and video to create your Instagram story allows you unlimited flexibility as well as the forgiveness of on the fly videos which are often unplanned and less “slick” then your daily Instagram offerings. 

Doing this allows your fans a peek behind the curtain so to speak. By giving them the gritty street view of your business you allow them become part of the process, which in turn leads them to advocate for your business.

Example:

2 New York City restaurant Union Fare uses Instagram Stories to share video from their restaurant’s operations using informal captions. The videos give viewers an inside look at the restaurant and some of the delicious food on their menu. If a hungry viewer happens upon these videos at lunchtime, you better believe they’ll think about heading there for some grub.

Repurpose that content!

You know that blog that you spend time and money on, only to see it ignored? Watch it rack up the view when you add live video, quippy copy and funky stills. Adding your personal touch gives your audience a chance to see the quirky side of your business that is infinitely relatable to them personally.

Example

1 The popular lifestyle magazine Real Simple, publishes condensed simplified versions of their online content with using no more then 3 slides and a 30 second selfievideo which they then post on Instagram Stories. These are easy to put together and can be done with an infinite variety of topics

Tease them

A long time marketing tool is the teaser. Instagram Stories has re-imagined this marketing tool with it’s ability to “live broadcast. One of the most effective ways we have seen this used it in tandem with Facebook’s Live.  Post an Instagram story to notify people about a Facebook Live broadcast to pique people interest and to drive more traffic to your Live video broadcast. The bottom line is that if people like your Instagram content, they’ll probably like your Facebook content as well. Use one platform to promote the other and get more engagement on both sides.

Example

3 Food Network uses Instagram to promote their Facebook Live video at Amorino USA which showed viewers how to make gelato roses. They posted a simple, one-slide story with brief text and a drawing embellishment on it to direct their Instagram followers to their Facebook page.

Go from static to electric

This is an amazing tool for showing your product in action with out all the weight of marketing hanging on it. This light weight agile way to demo your product allows your  viewers to see the product in action and get a novel idea for how to use it.

Example

2Vitamix, a popular blender brand, uses Instagram Stories to show their blender in action. This video shows a pumpkin-inspired, blended dessert being created from start to finish in their test kitchen.

Celebrate your successes

Instagram Stories is an awesome way to showcase your company’s milestones, events and successes without sounding overtly promotional or boastful. You are inviting viewers to celebrate your success alongside you. This goes back to humanizing your business. Your successful and you should be proud of that. Sharing them as exciting events you invites your customers connect with what you do and be excited too.

 

Example

3 Southwest Airlines created a lengthy Instagram story to describe the retirement of their 737-500 planes. They used a short video to explain the purpose of the Instagram story and then continued to add a mix of content related to the 737-500s.

 

Examples sourced

*1 http://simplymeasured.com/

**2 https://business.instagram.com

***3 http://www.socialmediatoday.com

Are you running Facebook ads yet?

Facebook Ads Are you running Facebook ads yet? The key is to be very targeted when creating the ads. Think about the age group, the income level, as well as what your followers may be interested in. If you are spending $3-$5 per day, ensure you are not targeting to many people. You will want to keep the reach down into the 15,000 range. Otherwise, you will not get the exposure you are hoping for if you are targeting 5 million people.

Are you tracking your social?

Social TrackingAre you tracking your social? If you’re not, you should start now! It’s very simple to do. Create a spreadsheet containing tabs for each social platform that you are currently working. For Facebook I would suggest including number of page likes, total reach, # of post comments and likes, and best post of the week. This will show you week over week how many people you are reaching with social, and you will also be able to see trends. By having stats to track, you can make educated decisions on your content strategy, rather than guessing if your current plan is working to your benefit. I also suggest doing this for Instagram and Twitter, as well as your weekly yelp report. It’s amazing what you will see.. ‪#‎socialmedia‬ ‪#‎restaurantmarking‬‪#‎hotelmarketing‬

Jennifer Wilson, LA Social Karma Named a Constant Contact Certified Solution Provider

Los Angeles Marketing expert to help small businesses and nonprofits achieve meaningful marketing results

Los Angeles, CA — 2/10/2015 – LA Social Karma, Social Media Marketing Consultants, have been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide.

As a Certified Solution Provider, Jennifer Wilson has completed the Constant Contact Certification Program which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.

LA Social Karma is a Boutique Marketing Firm that focuses on helping locally owned businesses manage their online presence. This includes: Facebook, Twitter, Instagram, Pinterest, Google +, Yelp, and Trip Advisor. They provide one-on-one consulting or absolute end-to-end management of the different social sites. This includes generating monthly content, daily monitoring of sites, and consulting on what’s new in the ever-changing social media landscape.

“Our Solution Providers are an incredibly valuable asset to small organizations—they’re the agencies, consultants, designers, and developers who we trust to provide hands-on assistance to small businesses and nonprofits. The certification program gives our most engaged Solution Providers access to the education that keeps them on the leading edge of marketing best practices. Small organizations can be confident that when they’re working with a Certified Solution Provider, they’re getting quality expertise that will drive the success of their business,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “By becoming a Certified Solution Provider, Jennifer Wilson has shown true commitment to understanding and implementing best practices in online marketing—and delivering measurable results for the clients that seek the services of LA Social Karma.

“Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits who need some assistance with their marketing,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “That’s why we’re thrilled to recognize LA Social Karma for their commendable achievements – it’s truly a win-win for both [insert business/organization’s name] and the small organizations it serves.”

About Constant Contact, Inc.

Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

 

Media Contact:

Jennifer Wilson

LA Social Karma

323-382-4169

jen@lasocialkarma.com

LA Social Karma Receives 2014 Constant Contact Solution Provider All Star Award

LA Social Karma Receives 2014 Constant Contact Solution Provider All Star Award

Recognized for achievements using online marketing tools to drive success

Los Angeles, CA — 2/10/2015 – LA Social Karma, Social Media Marketing Consultants, have been named a 2014 Solution Provider All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer and Solution Provider base, recognizes these select organizations for their significant achievements leveraging online marketing tools to engage their customer base and drive success. LA Social Karma is one such exemplary organization.

“We’re happy to be recognized by Constant Contact for achieving strong marketing results on behalf of our clients. Constant Contact’s tools have helped us better manage customer/constituent relationships, engagement, and Interest. “

 

LA Social Karma is a Boutique Marketing Firm that focuses on helping locally owned businesses manage their online presence. This includes: Facebook, Twitter, Instagram, Pinterest, Google +, Yelp, and Trip Advisor. They provide one-on-one consulting or absolute end-to-end management of the different social sites. This includes generating monthly content, daily monitoring of sites, and consulting on what’s new in the ever-changing social media landscape.

Constant Contact Solution Providers are businesses that provide services tailored to the needs of small businesses or nonprofits—everything from web developers, to online marketing consultants, to advertising agencies and more. They use Constant Contact’s online marketing tools to generate more business for both themselves and their clients. Criteria used to select this year’s All Stars included the following:

  • Level of engagement with email campaigns
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits who need some assistance with their marketing,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “That’s why we’re thrilled to recognize LA Social Karma for their commendable achievements – it’s truly a win-win for both [insert business/organization’s name] and the small organizations it serves.”

About Constant Contact, Inc.

Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Are you using SnapChat for your business yet?

imagesAre you using SnapChat for your business yet? Just doing a little research on the new platform, it has a few interesting uses for small businesses. Here is a quick breakdown on what SnapChat is, as well as a few ideas on how to implement it for your business. Always remember, as small business owners we only have so much time. We simply can’t be on every social media platform, so be sure to determine if SnapChat is appropriate for your business.

What is SnapChat?

Snap Chat is a mobile application that allows you to send self destructible photos and videos to your followers. Once the recipient opens the content, the videos and pictures are only viewable for a set time limit chosen by the sender (between 1-12 seconds); after that time period, it is automatically deleted. For individuals seeking a longer period, Snapchat also offers a feature called “My Story,” that allows content to be available for up to 24hrs. The average age of the users is between 13-25.

How can I use it?
Snap Chat can be useful in delivering call to actions.

For example:
you can reward customers that follow you with mobile coupons.
offer a secret menu that is only available tonight.
let your snap chat followers be the first to view your new menu items.
Flash Sales ( let your customers know of a sale, snap them a coupon or keyword they have to use in order to claim the sale)
Behind the Scenes videos and images.
Contest ideas such as Speedy Snap Responses – Send your customers a snap, and the first person to respond with a snap back to you will win a prize.

I don’t think SnapChat is for everyone, the user base is young so it depends on your merchandise, services, and clientele. The major benefit I do see, is that the content is delivered directly to your customers phone. This can build top of mind awareness as well as affinity for your business.

If you have questions on if SnapChat is right for your business give me a call to discuss 323-382-4169

Reputation Management Companies and Yelp

yelpI have had several clients over the last few months inform me that they have been contacted by companies that claim to work directly with yelp. The companies claim that they can get your bad reviews removed and/or get your filtered reviews moved from the filter to your listing. It has been my experience that these types of companies don’t follow through on their claims to help you with reviews on yelp, and IF they do, you run this risk of having a “Consumer Alert” banner placed on your Yelp business listing. It is simply not worth it. Just work slowly on your own yelp reviews. You will never make everyone happy, but if you provide good service and good food, it’s likely that your yelp reviews will improve over time. 

Here is a link to the consumer Alert blog post http://officialblog.yelp.com/2014/05/attempts-to-mislead-consumers-not-on-our-watch.html?tl_ber=i4m1jBRWGQ3Nu0qXOQ2L-g&tl_sec=M&bert=i4m1jBRWGQ3Nu0qXOQ2L-g%3AM

And here is what yelp wrote in this weeks newsletter about it.
“We’ve recently seen several new reports about “reputation management” companies that claim to work with Yelp to remove your negative reviews, recommend certain reviews, or otherwise boost your ratings for a fee (of course!). If you’re wondering how these companies can make good on this offer, the answer is simple: they can’t. Consumer trust is our top concern, so businessescan’t pay Yelp or any third party to alter or remove their reviews. It’s also worth noting that brazen attempts to manipulate ratings and reviews on Yelp could result in a Consumer Alert being placed on your business profile.
If you’ve been contacted by someone offering something along these lines, we’d love to get the details so we can prevent them from preying on others. Please use this form to loop us in. For general questions, contact our user support team atwww.yelp.com/contact.
Finally, as we’ve said in the past, the best strategy for reputation management is to provide great customer service and respond diplomatically to your reviewers.”