Creating marketing videos to highlight your business’s vibe, atmosphere, products, is a wonderful way to spread the word about your establishment, and give customers a sneak peek into the unique personality behind your business! Videos can be used to not only promote a drink, a dish, or a service, but it can also help you build a personal relationship with your customer so they feel as though they are part of your inner circle.
Video Marketing isn’t just for selling goods either; it’s a great tool for any business. When selling a product, promoting an event, or offering a service, a video created for Social Media can help you stand apart from the masses and expand your customer base! For example, as a lawyer, you can create short videos explaining laws or legal matters to your customers, or use the video platform to keep your clients up to date on changes in policy that they might be concerned with. Videos not only keep the door open for communication by making you more personable, they also keep you top of mind, help you discover new clients, and may even help customers to view your business as leaders in your industry.
Another note for anyone on the fence about video: they do not need to be perfect. No one is perfect when they start, and it’s important to remember that over time you will get better. Just get started; it’s better to make a few mistakes along the way than to never start!!
Videos can even be created using your iPhone and edited quickly and easily in iMovie for a more polished look! And if you want to give yourself a little boost in production value, you can always buy affordable mobile-compatible microphones and portable lighting equipment right on Amazon! When making your videos for the purpose of sharing on social media, just remember to keep the video short and sweet; no more than 1 minute!!
If you need help creating simple video content, let us know! Whether it’s simple and quick videos, or longer film quality videos shot with a professional digital movie camera, we’ve got you covered. Contact us for a quote!
La Social Karma has an exciting announcement to make! We have recently unveiled a new partnership that allows our clients to leave us reviews and star ratings.
Clutch is the premiere ratings and reviews company for businesses, and we are so excited that we now are featured on their site.
Our profile highlights all the top aspects of our company, from our clients, our case studies, reviews, and contact information. They have consolidated anything and everything you could need as a potential social media marketing customer and have delivered it in one helpful space.
When talking to our customers, Clutch takes a unique approach, and we are thrilled with the results thus far. Our clients are quoted as saying, “In addition to providing strategic recommendations, they created an effective social media marketing plan.” Social Media is what we do, and we do it well.
Because our clients are so happy with our work, that has pushed us to top of the Los Angeles Social Media directory! We could not be happier with the positive “karma” our business is attracting. We are looking forward to the more collaboration in the future, including more pleased clients and successful media engagements, as well as more rave ratings and reviews. For more information on our business, profile, and reviews, visit Clutch.co.
Who here has the tendency to OVERCOMMIT? I know I sometimes do! It’s a pretty common habit, especially with that inner entrepreneur screaming at us to do more, more, more! Think about it, how many times have you started the week with a million ideas and projects, but when all is said and done, you realized that the only tasks that got done were fillers, and none of them were big enough to count as forward-flowing goals for growth? Well, Carey from Lifehack Bootcamp has a trick to get us out of that rut and get the momentum going again. It’s called the CHAMPAGNE MOMENT. It’s a cool little exercise that’s designed to get you away from the time-wasters, and into what’s really important to the future of your business.
What’s great about this exercise is it’s designed to get you to prioritize your tasks and time each week in a way that gives you the most bang for your work block and allows you to work SMARTER, not harder. It forces you to really think about which task will get your life and business moving forward, resulting in accomplishing the one priority that would make you so happy you could pop a bottle of champagne in celebration!
Not just any moment can be designated a champagne moment. Sit down and really think about what you plan to accomplish during the week that will actually create a forward momentum in your goals. The key here is to make sure the task is attainable, but to put a deadline on it that is BEFORE the week is over so you don’t fall back on over-committing yourself by putting it off until the last minute. Once you get yourself and business in the groove of setting these weekly moments, you start to see the benefit of prioritizing monthly and even yearly moments as well. Imagine what you can accomplish if you stay on track with these goals!
Check out the video Carey made to get an even deeper understanding of getting started. And don’t forget to download your champagne moment worksheet below.
A few weeks back I was tasked with a project from a client to review all of their online directory sites. If you have done this before you know this is a daunting task. I CAN NOT stress enough how important this is!!
As a result of the project the team found:
- Menus on delivery sites with out of date pricing
- We found sites connect to 3rd party menus services like single platform with outdated menu items and pricing
- We found old and missing pictures
- Wrong categories listings
Take the time to review all of your online ordering platforms as well as the following directories:
- Google My Business ( Google Maps, Google Places, Google +)
- Social Media ( Facebook, Instagram, Twitter)
- Trip Advisor
Next set a plan in place to have these sites reviewed. I suggest setting up a checklist login information, link to the profile, and categories. This will help streamline the process every 6 months. It’s important to add all new directory sites to the list as you go!!
Facebook is making some big changes to their newsfeed, more value will now be placed on “meaningful social interactions and prioritize post from friends and family over post from publishers and brands.
Facebook will prioritize:
- Posts that spark conversations and meaningful interactions between people
- Posts that you might want to share and react to
- Posts from friends and family
- Less Video in the newsfeed which will decrease your video watch time
- Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news
With all of the new changes, your strategy will need to change as well. Here are some potential changes to consider:
- Mastering Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.
- Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.
A lot of the above steps will likely require a complete shift in your current Facebook strategy. If you need help planning your marketing campaigns please reach out, we can be hired hourly to help with projects. Call 323-382-4169 or Email: firstname.lastname@example.org to get a quote.
Source: Social Media Examiner
I always love the beginning of a new year, I love the idea of a fresh beginning. This is a great time to start planning your marketing for 2018. Take the time to create a quick marketing plan for the year.
The process can be simple…
Make a list of all major events and holidays that affect your business throughout the year, organize it by month.
Take each event and work backwards. List out how you’ll promote it, no need to get granular keep this highlevel. The idea is to keep you on track!
Use this sample Marketing Calendar to stay on track
- Create Valentine’s Day Flyer – Due Jan 15th
- Create 5 Social Media Post Post Due Jan 20th
- Create 3 Email Blasts – Due Jan 20th
I always suggest working a month ahead. Take Valentine’s Day—in mid January, you’ll start preparing flyers and menus in order to have your emails and promotions ready to go for the last week of January. Once the flyers and menus are done you can start to promote your event on Social Media and via email marketing as well as adding events to local directories like opentable, your local chambers and asking other partners to help you promote.
Lastly, what I feel is one of the most important steps that most owners overlook because of timing, is to make a few notes on each event, how did it go? Was it successful, what marketing initiatives worked?
I am constantly asked by clients “how does Facebook determine which ad they will display?”
Facebook uses an auction method to determine which ad will take the available inventory (ad space available). However, the auction isn’t solely based on whom bids the highest. Facebook aims to deliver a good experience for their users so they continuously monitor as they login to Facebook a million times a day. Facebook also takes into account how interesting and relevant they think the users will find each of these advertisers’ ads, and how likely they would take an action such as clicking or making a purchase after seeing the ad.
Facebook auction then ranks each eligible ad by its Total Value, and the ad with the highest Total Value will win the auction. Total Value is a numeric value calculated using several factors including the bid you submitted when you set up your ad, Facebook predictions about how the people in your audience will react to your ad, and how relevant Facebooks thinks your audience will find your ad.
Check out Facebook’s E-learning course for more information on this: https://www.facebookblueprint.com/student/activity/176651
4 Tips for Organic Growth on Facebook
1. Use Video: Incorporate video into your Facebook strategy, by uploading videos directly to Facebook and not just sharing YouTube link.
2. Go Live: This feature is new and still underutilized by pages. According to Facebook users spend 3x more time watching live video than nonlive videos.
3. Share from and tag other Facebook Pages: Are you friendly with other business that complements your business or vendors? Plan to cross-promote content with those businesses.
4. Create an Ambassador Program: Build out your own program to engage users that are already sharing content. It’s a great way to build your online presence through word of mouth, increase your reach and reward your loyal customers,
The holidays are fast approaching, it’s time to start planning your marketing for the rest of the year. For restaurants, now is the time to start promoting gift cards sales and holiday parties. For retail, clearly, Black Friday and Small Business Saturday are BIG. You can apply the tactics I explain below for restaurants to any business.
- Map out key dates: List out all the important dates on a calendar, I personally like to use a paper one for this exercise
- Review past promotions: Look at what promotions you did last year, did they work, do you like the collateral you used, do they need to be updated?
- Check out the competition: Subscribe to your competitor’s newsletter, see what the big guys are doing, no reason to reinvent the wheel.
- Prioritize your promotions: List out all the promotions you’d like to do this holiday season, see what is feasible.
- Craft your social media calendar: Mark your calendar will all promotions and their end dates, these end dates are very important to create urgency around your promotions.
- Figure out what & where to post: Determine what collateral you’ll need and where you’d like to promote. You need to reach customers in all locations—we are so distracted we are receiving up to 250 marketing messages a day—so frequency will help drive your point home. Plus some customers may never see your email but follow you on social media or only see your email and never see your social and others may only stop into your location so it’s important to hit all fronts. This also includes reaching out to location partners, like chambers, anyone you can cross promote with on social media. It’s a great way to increase your reach.
Good luck this holiday season, if you need help planning your holiday campaigns please reach out, we can be hired hourly to help with projects
With over 500 million users, there’s no doubt that your business should be on Instagram. Are you making the most of your business’s Instagram? Check out these 3 tips to help give your biz a boost.
Tip #1: Use “Thumb-Stopping” Content
Your post needs to be high-quality, eye-catching & relevant.
Make sure you only share high-resolution photos and videos that are in-focus, eye-catching and tell a visual story to the user.
Tip #2: Expand Your Reach with Hashtags
Hashtags (a keyword preceded by the # symbol) help Instagrammers to discover your content, even if they do not follow your account. Hashtags should be relevant to your content and help Instagrammers to stumble across your post when searching for specific keywords or topics. You can use up to 30 Hashtags in a post, I recommend 5 or so in the main copy and the rest posted as a comment.
Tip #3: Complete Your Business Profile
Make sure you set-up a Business Profile on Instagram (as opposed to a personal account) so your business can reap the full benefits of insights and advertising.
Include as many store-specific details as possible, such as store hours, business address and a phone number.
If you’re a small business owner, you can’t afford to leave the success of your email marketing to chance. Check out these five key steps below that lead to successful email marketing & click here to download the complete infographic.
1. Plan your email marketing strategy
2. Design an email that drives action
3. Create email content without wasting time
4. Measure the impact of your email marketing
5. Grow your email list from scratch
Need help creating a successful email marketing campaign? We’ve got you covered.
Custom Audience allows you to reach people who have a relationship with your business whether they are existing customers or people who have interacted with your business on Facebook or other platforms.
You can create audiences using the following data:
- Upload Customer Files: use customer files to match your customers with people on Facebook and create an audience from the matches
- Website Traffic: create a list of people who visited your website or took specific actions using Facebook pixel
- App Activity: create a list of people who launched your app or game, or took specific actions
- Offline Activity: create a list of people who interacted with your business in-store, by phone or through other offline channels
- Engagement: create a list of people who engaged with your content on Facebook or Instagram
Click here to learn more
Running a Facebook Ad is a great way to generate awareness and interest by extending your reach to thousands of potential customers for your business.
Use these three tips to get the most out of your Facebook Ad:
1. Keep your post short and sweet
Tell your story in 90 characters or less to prevent your message from being cut off on smaller screens. With over 40 percent of Facebook’s users accessing the site solely from a mobile device, it’s important to keep your text clear and concise.
2. Be strategic with your images
Just your logo isn’t going to cut it here. Give your audience a look at your product or service in action. Help them picture themselves doing what you’re promoting.
3. Create a compelling call to action
Tell people why they should click on your ad. What’s important about your offer? Is it new? Does it have an expiration date? Tell people why they need to take an action right now.
Need help creating a successful social media and/or email marketing campaign? We’ve got you covered.