Are you running Facebook ads yet?

Facebook Ads Are you running Facebook ads yet? The key is to be very targeted when creating the ads. Think about the age group, the income level, as well as what your followers may be interested in. If you are spending $3-$5 per day, ensure you are not targeting to many people. You will want to keep the reach down into the 15,000 range. Otherwise, you will not get the exposure you are hoping for if you are targeting 5 million people.

Are you tracking your social?

Social TrackingAre you tracking your social? If you’re not, you should start now! It’s very simple to do. Create a spreadsheet containing tabs for each social platform that you are currently working. For Facebook I would suggest including number of page likes, total reach, # of post comments and likes, and best post of the week. This will show you week over week how many people you are reaching with social, and you will also be able to see trends. By having stats to track, you can make educated decisions on your content strategy, rather than guessing if your current plan is working to your benefit. I also suggest doing this for Instagram and Twitter, as well as your weekly yelp report. It’s amazing what you will see.. ‪#‎socialmedia‬ ‪#‎restaurantmarking‬‪#‎hotelmarketing‬

Jennifer Wilson, LA Social Karma Named a Constant Contact Certified Solution Provider

Los Angeles Marketing expert to help small businesses and nonprofits achieve meaningful marketing results

Los Angeles, CA — 2/10/2015 – LA Social Karma, Social Media Marketing Consultants, have been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide.

As a Certified Solution Provider, Jennifer Wilson has completed the Constant Contact Certification Program which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.

LA Social Karma is a Boutique Marketing Firm that focuses on helping locally owned businesses manage their online presence. This includes: Facebook, Twitter, Instagram, Pinterest, Google +, Yelp, and Trip Advisor. They provide one-on-one consulting or absolute end-to-end management of the different social sites. This includes generating monthly content, daily monitoring of sites, and consulting on what’s new in the ever-changing social media landscape.

“Our Solution Providers are an incredibly valuable asset to small organizations—they’re the agencies, consultants, designers, and developers who we trust to provide hands-on assistance to small businesses and nonprofits. The certification program gives our most engaged Solution Providers access to the education that keeps them on the leading edge of marketing best practices. Small organizations can be confident that when they’re working with a Certified Solution Provider, they’re getting quality expertise that will drive the success of their business,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “By becoming a Certified Solution Provider, Jennifer Wilson has shown true commitment to understanding and implementing best practices in online marketing—and delivering measurable results for the clients that seek the services of LA Social Karma.

“Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits who need some assistance with their marketing,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “That’s why we’re thrilled to recognize LA Social Karma for their commendable achievements – it’s truly a win-win for both [insert business/organization’s name] and the small organizations it serves.”

About Constant Contact, Inc.

Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

 

Media Contact:

Jennifer Wilson

LA Social Karma

323-382-4169

jen@lasocialkarma.com

LA Social Karma Receives 2014 Constant Contact Solution Provider All Star Award

LA Social Karma Receives 2014 Constant Contact Solution Provider All Star Award

Recognized for achievements using online marketing tools to drive success

Los Angeles, CA — 2/10/2015 – LA Social Karma, Social Media Marketing Consultants, have been named a 2014 Solution Provider All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer and Solution Provider base, recognizes these select organizations for their significant achievements leveraging online marketing tools to engage their customer base and drive success. LA Social Karma is one such exemplary organization.

“We’re happy to be recognized by Constant Contact for achieving strong marketing results on behalf of our clients. Constant Contact’s tools have helped us better manage customer/constituent relationships, engagement, and Interest. “

 

LA Social Karma is a Boutique Marketing Firm that focuses on helping locally owned businesses manage their online presence. This includes: Facebook, Twitter, Instagram, Pinterest, Google +, Yelp, and Trip Advisor. They provide one-on-one consulting or absolute end-to-end management of the different social sites. This includes generating monthly content, daily monitoring of sites, and consulting on what’s new in the ever-changing social media landscape.

Constant Contact Solution Providers are businesses that provide services tailored to the needs of small businesses or nonprofits—everything from web developers, to online marketing consultants, to advertising agencies and more. They use Constant Contact’s online marketing tools to generate more business for both themselves and their clients. Criteria used to select this year’s All Stars included the following:

  • Level of engagement with email campaigns
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits who need some assistance with their marketing,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “That’s why we’re thrilled to recognize LA Social Karma for their commendable achievements – it’s truly a win-win for both [insert business/organization’s name] and the small organizations it serves.”

About Constant Contact, Inc.

Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Are you using SnapChat for your business yet?

imagesAre you using SnapChat for your business yet? Just doing a little research on the new platform, it has a few interesting uses for small businesses. Here is a quick breakdown on what SnapChat is, as well as a few ideas on how to implement it for your business. Always remember, as small business owners we only have so much time. We simply can’t be on every social media platform, so be sure to determine if SnapChat is appropriate for your business.

What is SnapChat?

Snap Chat is a mobile application that allows you to send self destructible photos and videos to your followers. Once the recipient opens the content, the videos and pictures are only viewable for a set time limit chosen by the sender (between 1-12 seconds); after that time period, it is automatically deleted. For individuals seeking a longer period, Snapchat also offers a feature called “My Story,” that allows content to be available for up to 24hrs. The average age of the users is between 13-25.

How can I use it?
Snap Chat can be useful in delivering call to actions.

For example:
you can reward customers that follow you with mobile coupons.
offer a secret menu that is only available tonight.
let your snap chat followers be the first to view your new menu items.
Flash Sales ( let your customers know of a sale, snap them a coupon or keyword they have to use in order to claim the sale)
Behind the Scenes videos and images.
Contest ideas such as Speedy Snap Responses – Send your customers a snap, and the first person to respond with a snap back to you will win a prize.

I don’t think SnapChat is for everyone, the user base is young so it depends on your merchandise, services, and clientele. The major benefit I do see, is that the content is delivered directly to your customers phone. This can build top of mind awareness as well as affinity for your business.

If you have questions on if SnapChat is right for your business give me a call to discuss 323-382-4169

Reputation Management Companies and Yelp

yelpI have had several clients over the last few months inform me that they have been contacted by companies that claim to work directly with yelp. The companies claim that they can get your bad reviews removed and/or get your filtered reviews moved from the filter to your listing. It has been my experience that these types of companies don’t follow through on their claims to help you with reviews on yelp, and IF they do, you run this risk of having a “Consumer Alert” banner placed on your Yelp business listing. It is simply not worth it. Just work slowly on your own yelp reviews. You will never make everyone happy, but if you provide good service and good food, it’s likely that your yelp reviews will improve over time. 

Here is a link to the consumer Alert blog post http://officialblog.yelp.com/2014/05/attempts-to-mislead-consumers-not-on-our-watch.html?tl_ber=i4m1jBRWGQ3Nu0qXOQ2L-g&tl_sec=M&bert=i4m1jBRWGQ3Nu0qXOQ2L-g%3AM

And here is what yelp wrote in this weeks newsletter about it.
“We’ve recently seen several new reports about “reputation management” companies that claim to work with Yelp to remove your negative reviews, recommend certain reviews, or otherwise boost your ratings for a fee (of course!). If you’re wondering how these companies can make good on this offer, the answer is simple: they can’t. Consumer trust is our top concern, so businessescan’t pay Yelp or any third party to alter or remove their reviews. It’s also worth noting that brazen attempts to manipulate ratings and reviews on Yelp could result in a Consumer Alert being placed on your business profile.
If you’ve been contacted by someone offering something along these lines, we’d love to get the details so we can prevent them from preying on others. Please use this form to loop us in. For general questions, contact our user support team atwww.yelp.com/contact.
Finally, as we’ve said in the past, the best strategy for reputation management is to provide great customer service and respond diplomatically to your reviewers.”

“Message the business” from Yelp

Yelp In today’s newsletter from Yelp, they announced that they have added “Message the business” as a free new feature in your business listing. This feature will be available to all businesses who have claimed their free listing on yelp.

Their hope with this new feature, is to enable customers the chance to start a conversation with the businesses, in hopes that it will result in more leads and sales. I will be interested to see if this leads to more sale calls via yelp. When facebook rolled out their direct message feature, it seemed like it would be the greatest feature. However, the truth is, 90% of the messages we receive are from sales people and not from potential clients.

I would love to hear back on what your seeing at your business with this new feature.

Below is the article that was featured in today’s Yelp Newsletter.

“New feature add to Yelp’s free business listing Direct Messaging through Yelp

Potential Customers Can Now Message You Directly Through Yelp!

Ely L., Product Manager

We’re excited to announce a new free feature on your Yelp business page called ‘Message the business.’ This feature is rolling out for all businesses who have claimed their free business owner’s account and is a great way to get new customer leads from Yelp.

As Wade Lombard, founder of Square Cow Movers in Austin, TX puts it, “This feature is a conversation starter. Responding takes just a few minutes and it almost always leads to further correspondence or a phone conversation. We believe that responding quickly helps to show the client we deeply care about winning their business.”

Not sure how to access or respond to your messages? Here’s how it works:
• When a customer sends you a message, Yelp will notify you via email and include the contents of the customer’s message.
• This notification will be sent to the same email address you use to log into your business owner’s account.
• You can reply directly to this email without logging in.
• You can access all of your messages from the ‘Messages’ section of your business owner’s account.
• If you would prefer not to receive written inquiries from potential customers, you can disable the feature in the ‘Messages’ section of your business owner’s account.

If you have any feedback on improving this feature, please fill out this form. ”

3 Tips to Increase Your Facebook Reach

Facebook With all of the recent facebook changes, I am sure you have noticed that your facebook business’ page reach is way down. In the past, individual posts would reach more than a 1000 people a day; now you may only reach 100-200 people per day if you are lucky.

 

Here are  3 tips to increasing your organic reach on Facebook. 


1. Get your staff involved: Ask your staff to take an active part in your social media. Ask them to share, comment, like and tag themselves on a few of your business facebook posts per week. This will really increase your reach, because now your content will be exposed to a wider audience via your staff’s personal facebook page.

2. Use your personal page: Tag and Share all of your business page content to your personal page. You’ll have a much better chance of your current customers or potential clients seeing your content, as facebook currently doesn’t hide personal page updates.

3. Post more: in the past when your business facebook page reached more people it was fine to post every few days but with all the changes, we have seen a better reach if we can post 2-3 times per day. Do this with caution! Content still rules, so if you don’t have quality content to post, DO NOT post 2-3 times per day. Your page will become too spammy, and not seem relevant. However, if you can come up with interesting content that will serve your community, post away!

If you have questions on how to post, comment, share, or get your staff involved, please give me a call. I am happy to schedule a meeting with you to discuss!

Why Should I Spend Time and Money Creating a Monthly Newsletter?

Why Should I Spend Time and Money Creating a Monthly Newsletter?

Continually putting your business name in front of your customers is the most important way to ensure that you stay in business. Your newsletter should be thought of as more than just another marketing tool, but a marketing tool that your customers signed up for, so obviously they want to see it.

It is a great opportunity to provide valuable information that establishes you as an expert in your industry. One of the best way to provide valuable information in your newsletter is to expand on a topic of interest and how this may be of interest or of benefit to the reader.

Because your email newsletter is delivered straight to your reader’s email, it emulates a more personal form of communication than any of your other marketing tools. Use this opportunity to build your relationship with your clients and prospects.

Shown below is a newsletter we created for one of our clients. Included in the newsletter is a video and short article featuring a service being offered at his dental office. At the bottom of the newsletter a special offer for his patients giving them incentive to make an appointment. ( click on the newsletter to view it better)

The newsletter is informative, light, and engaging. A perfect way to let your customers know that you are thinking about them.

No time to create your own monthly newsletter, please give us a call at 323-382-1469 and we can discuss how LA Social Karma can provide this great service for you.

 

 

Example_Newsletter_Dental