What the Heck is IGTV?
Have you had a chance to check out Instagram’s latest feature, IGTV (aka Instagram TV)? You might we wondering what the heck it is, or asking yourself “why do I want to watch TV on my mobile phone?”
Here’s a 101 break down on IGTV:
IGTV, also known as Instagram TV, is a new application for watching long form, vertical video from Instagram creators. It’s very similar to YouTube. These videos can be as short as 15 seconds, as long as 10 minutes, or even up to 1 hour in length for some larger verified accounts.
IGTV has a similar feel to the Facebook messenger, in that it lives within Instagram but has a separate application that can be downloaded and used independently. Currently, you do not need to set up the standalone application to view content or upload content. That said, if you’d like to upload content, you will need to create a channel within Instagram. This step it’s straightforward, and Instagram walks you through the setup, which takes about 2 minutes. If you opt to download the standalone application, you will sign in with your current Instagram account credentials. Only one IGTV account per Instagram Login. Your current followers on Instagram automatically become your followers on IGTV.
Few Techy Notes:
As mentioned above, IGTV is designed for vertical video, ranging from 15- seconds to 10 minutes, or up to 1 hour if you have a larger verified account. The video format is .mp4 and should follow the aspect ratio 9:16.
Searching on IGTV:
From what I currently see, the search feature isn’t great. As of this writing, you cannot explore by topics. Hopefully searching by topic or hashtags will be included in upcoming releases.
IGTV’s content is organized in the following way:
1. For You: This seems to suggest videos curated based on your current Instagram usage.
2. Following: Videos created by those you currently follow on Instagram.
3. Popular: What’s trending on IGTV
4. Continue Watching: This works similar to an on-demand feature; saving the video for you to finish watching once you return to the application.
Now go be social! Take the challenge of creating your channel and uploading one video by the end of the week.
For more information check out these articles:
I’m sure you have noticed the recent drop in your Facebook engagement while reviewing your statistics. Don’t panic! The truth is, you’re still reaching a decent number of people every day on your facebook page for FREE, but this is an excellent time to revise your content / posting strategy by determining which content your user base seems interested in. Currently, the more engagement your post receives, the more likely your followers will see your content in their newsfeed.
Here are 4 Quick Tips to Revamp your content strategy:
1: Post When Users are Online
Review your Facebook insights for the best time to post, and to determine which types of content your users are responding to. You can find this information by clicking on the “Insights” link and selecting “Posts.” On this page, you will find the performance statistics for each Facebook post. Scroll through the list and make notes on the posts that performed best; you’ll be surprised at what you find. On this page, you can find which day of the week is most popular with your users, as well as which hour of the day your page is most active. Try to posting on those days and times and follow and note your results.
2. Be Fun and Relevant
Be sure to share fun things that make people laugh. It doesn’t always have to be about you. For example, one particular client shares “Zen Moment Videos.” These videos have nothing to do with their restaurant, but month after month those videos receive the most engagement. Additionally, focus on Real World content such as sporting events, popular movies, and local stuff. People appreciate when a business is in the loop.
3: Live Video
Post live a few times a week. User’s love to see what’s going on behind-the-scenes.
You can interview the staff, do a Q&A session, announce an upcoming event or pricing special; the possibilities are endless. Facebook Live is a great way to engage with your community and get your organic reach up as well.
4: Ask Open-Ended Questions In Your Posts.
This is not to be confused with click-baiting or engagement baiting. Do not include verbiage such as “click ’Like’ if you agree” in your posts. At C&O Trattoria a few years ago, we created a post challenging our followers to guess how many Killer Garlic Rolls we make in one evening. We received fantastic feedback and tons of engagement on that post because people had fun trying to guess. Another great example is a “caption this” post. Find a fun image and ask your followers to caption the photo. This can create a lot of fun engagement.
I hope these tips help. If you have a good suggestion you’d like to share post your best practices on our facebook comment sections so we can all benefit from each other!
Don’t forget to be Social on Social Media.
I often discuss with people how funny I find it that business owners are under the impression that as soon as they post something on their Social Media channels, it will magically drive millions of people to their business instantaneously. Let me ask you; is this how it works in the real world? Unless you are Beyonce, this most likely isn’t going to happen for your small business.
It’s necessary to mention, social media is an essential piece of the puzzle when marketing your business, but so is having a great website, sending emails, being apart of your community, networking, and most importantly, having a fantastic product and killer service! There is no secret to success in social media, other than being social and remembering to treat your customers online the same way you would if they were standing in front of you.
Here are a few tips to keep in mind:
Engage with your customers.
The way you build relationships online is the same way you create them offline. By talking to PEOPLE! If you attend an event and hang out on the sidelines and never speak to anyone, you would not be surprised that you didn’t meet anyone. It works the same way with social media. If you don’t respond to customers or guests, and never engage in or follow new people, it’s likely that you will not build relationships. By not responding to customers comments, photos or messages online is the same as that customer standing in your physical location, and you ignore them. You would never do that (or at least I hope you wouldn’t!)
Social Media Keeps you Top of Mind
Posting quality content on your social media pages keeps your brand top of mind. If you’re a coffee shop, you want your business to be the first place that potential guests think of when they are ready to meet their friends for coffee. Social Media can help you stay front and center. By posting fun content daily, that tells a story about your brand, this builds affinity and brand loyalty.
Don’t Just Promote!
In the real world, you don’t like to meet or network with people who are pushing their promotions and trying to make a sale, do you? Why would you do this on social media, don’t do it! Keep the 80% 20% rule in mind. 80% Fun and 20% sales. Just remember, BE SOCIAL, it’s social media.
Online Word of Mouth:
Encourage guest to share pictures while visiting, this is the new word of mouth. For example, If a guest has 1200 followers and they share an image of your product, your product will now be in front 1200 of their friends and don’t forget they have personally endorsed your brand as well. When you compare this to standard “word of mouth” this equates to me telling one friend about your coffee shop over lunch, but when I share it on Instagram, I have now told 1200 of my closest friends in one shot. Engage your customers to become an army of salespeople for your brand on social media. Consider campaign ideas that might encourage your customers to share more, like contests for free products or gift cards. REMEMBER this is FREE Marketing!
Share User Generated Content
Share Users Generated content is a great way to reward your customers for supporting your brand as well as show potential customers what real people see. It’s also a great way to build relationships with followers and get FREE content to use on your social sites. When using user-generated content, please remember to tag them in the photo and give proper photo credit.
As a rule of thumb, there isn’t a trick to social media. The trick is to be authentic and let your brand show through.
I am a LOVER of Podcast! I’m always in search of the latest and greatest. I spend a ton of time in the car visiting clients and Podcast are a great time passer. So I thought I’d share my current favorite shows!
1. David Ramsey Show: This is all about money management. David teaches people to get out of debt and stay out of debt. The show is full of basic financial knowledge that can guide you to building wealth.
2. The Moth: Storytellers share their real-life experiences on the Moth stage in front of an audience. Sometimes they are downright funny, other times they hold life lesson.
3. Tim Ferriss Show: Tim Ferriss interviews highly productive people in different fields of work, and breaks down their habits and routines. It’s amazing.
4. Ted Radio Hour: Pure education! The Ted Radio hour focuses on one topic and pulls several different Ted Talks together to explore all sides
This past week, I pulled stats for clients and noticed the numbers for Facebook had plummeted sharply. With all the news about Facebook changes, it wasn’t too big of a surprise, but because of the decline, I thought it would be a good time to remind you to work on your email list and explain why email marketing isn’t dead!
First, when you take the time to build your email list, you own it! It’s yours; it does not depend on trends, social media, or on what’s popular this week. Without an email list, you are hurting your ability to connect with your customers.
Second, and most simply, emails sell stuff! I promise you, the trick is having a good quality list of people who want to receive your message. I have a great example of a local business in Venice that began sending their email blast out weekly. Within one week they generated 10K in sales, just by spending a little time putting together their weekly email! WOO-HOO! that was music to my ears!!
Third, email helps keep your brand top of mind with your customers! I know you hate that only 20% of your people open your emails, but really, so what? They still see your name in their email box weekly, and that’s where you want to be when they or a friend is ready to make a purchasing decision.
I generally recommend Constant Contact; it’s cheap and effortless to use. If you are a restaurant or a retail store, Zenreach is a great option as well. This product offers wifi in exchange for an email address which will allow you to build your email list quickly.
You may have noticed that everyone seems to consider themselves an “Instagram Influencer” these days. Due to the sheer number of these individuals online, It has become a problem for brands to determine which Instagram Influencers can actually help your brand, vs. the ones that are just trying to score something for free
Using Instagram Influencers is a great way to build your following on Instagram as well as get the word out about your products or services. Here are a few tips for spotting a fake: 1. Check Engagement Numbers: Look at the engagement numbers on each of their posts in comparison to their number of “followers”. If you are new to Social Media, engagement refers to the number of users that have commented and/or liked your photos. For example, if the individual has 100,000 followers but only 2 or 3 comments or likes on each photo, they are most likely fake. You are looking for influencers with a significant amount of likes and comments on their content; I lean more toward comments as comments start a conversation.
2. What type of people are following the Influencer?
Honestly, who cares about the number of followers, it’s more about what kind of people are following the account.
Check out 10-15 of their followers, if you click on several of the accounts and they have no pictures, very few followers themselves, and are following thousands of Instagram accounts, these followers might have been purchased.
However, even if the users are real, you still want to do your homework, check to see where some of the followers live, if I run a restaurant in Venice Beach CA, and all of the Influencers’ followers live in New York that might not be a good fit. Check to see if the followers meet your demographic.
3. Monitor your influencers account for a few days.
Check in on the account for a few days. If the influencers’ following grows by an average of 20 followers a day, and then one day they jump by 1000 for no reason (i.e. a new product launch or special offer, for example, would explain a jump in followers), this is a red flag, and they might have purchased followers.
Take the time to do a little homework to ensure you are inviting the right people to try your products and services.
Just remember, social media isn’t tricky, it’s about connecting people!
Creating marketing videos to highlight your business’s vibe, atmosphere, products, is a wonderful way to spread the word about your establishment, and give customers a sneak peek into the unique personality behind your business! Videos can be used to not only promote a drink, a dish, or a service, but it can also help you build a personal relationship with your customer so they feel as though they are part of your inner circle.
Video Marketing isn’t just for selling goods either; it’s a great tool for any business. When selling a product, promoting an event, or offering a service, a video created for Social Media can help you stand apart from the masses and expand your customer base! For example, as a lawyer, you can create short videos explaining laws or legal matters to your customers, or use the video platform to keep your clients up to date on changes in policy that they might be concerned with. Videos not only keep the door open for communication by making you more personable, they also keep you top of mind, help you discover new clients, and may even help customers to view your business as leaders in your industry.
Another note for anyone on the fence about video: they do not need to be perfect. No one is perfect when they start, and it’s important to remember that over time you will get better. Just get started; it’s better to make a few mistakes along the way than to never start!!
Videos can even be created using your iPhone and edited quickly and easily in iMovie for a more polished look! And if you want to give yourself a little boost in production value, you can always buy affordable mobile-compatible microphones and portable lighting equipment right on Amazon! When making your videos for the purpose of sharing on social media, just remember to keep the video short and sweet; no more than 1 minute!!
If you need help creating simple video content, let us know! Whether it’s simple and quick videos, or longer film quality videos shot with a professional digital movie camera, we’ve got you covered. Contact us for a quote!
A few weeks back I worked on a project for a client to update several online portals such as yelp, trip advisor, grub hub and eat24. One of the items we double check was what “categories” our business had been listed under. This list was a pretty tough one to find so I thought I share Yelp’s list of categories that are available on the blog! Hope this helps you determine if your business page is listed under the correct categories!
- Nightlife (nightlife)
- Adult Entertainment (adultentertainment)
- Strip Clubs (stripclubs)
- Striptease Dancers (stripteasedancers)
- Bar Crawl (barcrawl)
- Bars (bars)
- Airport Lounges (airportlounges)
- Beer Bar (beerbar)
- Champagne Bars (champagne_bars)
- Cigar Bars (cigarbars)
- Cocktail Bars (cocktailbars)
- Dive Bars (divebars)
- Drive-Thru Bars (drivethrubars)
- Gay Bars (gaybars)
- Hookah Bars (hookah_bars)
- Irish Pub (irish_pubs)
- Lounges (lounges)
- Pubs (pubs)
- Speakeasies (speakeasies)
- Sports Bars (sportsbars)
- Tiki Bars (tikibars)
- Vermouth Bars (vermouthbars)
- Whiskey Bars (whiskeybars)
- Wine Bars (wine_bars)
- Beer Gardens (beergardens)
- Club Crawl (clubcrawl)
- Restaurants (restaurants)
- Afghan (afghani)
- African (african)
- Senegalese (senegalese)
- South African (southafrican)
- American (New) (newamerican)
- American (Traditional) (tradamerican)
- Arabian (arabian)
- Argentine (argentine)
- Armenian (armenian)
- Asian Fusion (asianfusion)
- Australian (australian)
- Austrian (austrian)
- Bangladeshi (bangladeshi)
- Barbeque (bbq)
- Basque (basque)
- Belgian (belgian)
- Brasseries (brasseries)
- Brazilian (brazilian)
- Breakfast & Brunch (breakfast_brunch)
- British (british)
- Buffets (buffets)
- Bulgarian (bulgarian)
- Burgers (burgers)
- Burmese (burmese)
- Cafes (cafes)
- Themed Cafes (themedcafes)
- Cafeteria (cafeteria)
- Cajun/Creole (cajun)
- Cambodian (cambodian)
- Caribbean (caribbean)
- Dominican (dominican)
- Haitian (haitian)
- Puerto Rican (puertorican)
- Trinidadian (trinidadian)
- Catalan (catalan)
- Cheesesteaks (cheesesteaks)
- Chicken Shop (chickenshop)
- Chicken Wings (chicken_wings)
- Chinese (chinese)
- Cantonese (cantonese)
- Dim Sum (dimsum)
- Hainan (hainan)
- Shanghainese (shanghainese)
- Szechuan (szechuan)
- Comfort Food (comfortfood)
- Creperies (creperies)
- Cuban (cuban)
- Czech (czech)
- Delis (delis)
- Diners (diners)
- Dinner Theater (dinnertheater)
- Ethiopian (ethiopian)
- Fast Food (hotdogs)
- Filipino (filipino)
- Fish & Chips (fishnchips)
- Fondue (fondue)
- Food Court (food_court)
- Food Stands (foodstands)
- French (french)
- Mauritius (mauritius)
- Reunion (reunion)
- Game Meat (gamemeat)
- Gastropubs (gastropubs)
- Georgian (georgian)
- German (german)
- Gluten-Free (gluten_free)
- Greek (greek)
- Guamanian (guamanian)
- Halal (halal)
- Hawaiian (hawaiian)
- Himalayan/Nepalese (himalayan)
- Honduran (honduran)
- Hong Kong Style Cafe (hkcafe)
- Hot Dogs (hotdog)
- Hot Pot (hotpot)
- Hungarian (hungarian)
- Iberian (iberian)
- Indian (indpak)
- Indonesian (indonesian)
- Irish (irish)
- Italian (italian)
- Calabrian (calabrian)
- Sardinian (sardinian)
- Sicilian (sicilian)
- Tuscan (tuscan)
- Japanese (japanese)
- Conveyor Belt Sushi (conveyorsushi)
- Izakaya (izakaya)
- Japanese Curry (japacurry)
- Ramen (ramen)
- Teppanyaki (teppanyaki)
- Kebab (kebab)
- Korean (korean)
- Kosher (kosher)
- Laotian (laotian)
- Latin American (latin)
- Colombian (colombian)
- Salvadoran (salvadoran)
- Venezuelan (venezuelan)
- Live/Raw Food (raw_food)
- Malaysian (malaysian)
- Mediterranean (mediterranean)
- Falafel (falafel)
- Mexican (mexican)
- Tacos (tacos)
- Middle Eastern (mideastern)
- Egyptian (egyptian)
- Lebanese (lebanese)
- Modern European (modern_european)
- Mongolian (mongolian)
- Moroccan (moroccan)
- New Mexican Cuisine (newmexican)
- Nicaraguan (nicaraguan)
- Noodles (noodles)
- Pakistani (pakistani)
- Pan Asian (panasian)
- Persian/Iranian (persian)
- Peruvian (peruvian)
- Pizza (pizza)
- Polish (polish)
- Polynesian (polynesian)
- Pop-Up Restaurants (popuprestaurants)
- Portuguese (portuguese)
- Poutineries (poutineries)
- Russian (russian)
- Salad (salad)
- Sandwiches (sandwiches)
- Scandinavian (scandinavian)
- Scottish (scottish)
- Seafood (seafood)
- Singaporean (singaporean)
- Slovakian (slovakian)
- Soul Food (soulfood)
- Soup (soup)
- Southern (southern)
- Spanish (spanish)
- Sri Lankan (srilankan)
- Steakhouses (steak)
- Supper Clubs (supperclubs)
- Sushi Bars (sushi)
- Syrian (syrian)
- Taiwanese (taiwanese)
- Tapas Bars (tapas)
- Tapas/Small Plates (tapasmallplates)
- Tex-Mex (tex-mex)
- Thai (thai)
- Turkish (turkish)
- Ukrainian (ukrainian)
- Uzbek (uzbek)
- Vegan (vegan)
- Vegetarian (vegetarian)
- Vietnamese (vietnamese)
- Waffles (waffles)
- Wraps (wraps)
La Social Karma has an exciting announcement to make! We have recently unveiled a new partnership that allows our clients to leave us reviews and star ratings.
Clutch is the premiere ratings and reviews company for businesses, and we are so excited that we now are featured on their site.
Our profile highlights all the top aspects of our company, from our clients, our case studies, reviews, and contact information. They have consolidated anything and everything you could need as a potential social media marketing customer and have delivered it in one helpful space.
When talking to our customers, Clutch takes a unique approach, and we are thrilled with the results thus far. Our clients are quoted as saying, “In addition to providing strategic recommendations, they created an effective social media marketing plan.” Social Media is what we do, and we do it well.
Because our clients are so happy with our work, that has pushed us to top of the Los Angeles Social Media directory! We could not be happier with the positive “karma” our business is attracting. We are looking forward to the more collaboration in the future, including more pleased clients and successful media engagements, as well as more rave ratings and reviews. For more information on our business, profile, and reviews, visit Clutch.co.
Who here has the tendency to OVERCOMMIT? I know I sometimes do! It’s a pretty common habit, especially with that inner entrepreneur screaming at us to do more, more, more! Think about it, how many times have you started the week with a million ideas and projects, but when all is said and done, you realized that the only tasks that got done were fillers, and none of them were big enough to count as forward-flowing goals for growth? Well, Carey from Lifehack Bootcamp has a trick to get us out of that rut and get the momentum going again. It’s called the CHAMPAGNE MOMENT. It’s a cool little exercise that’s designed to get you away from the time-wasters, and into what’s really important to the future of your business.
What’s great about this exercise is it’s designed to get you to prioritize your tasks and time each week in a way that gives you the most bang for your work block and allows you to work SMARTER, not harder. It forces you to really think about which task will get your life and business moving forward, resulting in accomplishing the one priority that would make you so happy you could pop a bottle of champagne in celebration!
Not just any moment can be designated a champagne moment. Sit down and really think about what you plan to accomplish during the week that will actually create a forward momentum in your goals. The key here is to make sure the task is attainable, but to put a deadline on it that is BEFORE the week is over so you don’t fall back on over-committing yourself by putting it off until the last minute. Once you get yourself and business in the groove of setting these weekly moments, you start to see the benefit of prioritizing monthly and even yearly moments as well. Imagine what you can accomplish if you stay on track with these goals!
Check out the video Carey made to get an even deeper understanding of getting started. And don’t forget to download your champagne moment worksheet below.
A few weeks back I was tasked with a project from a client to review all of their online directory sites. If you have done this before you know this is a daunting task. I CAN NOT stress enough how important this is!!
As a result of the project the team found:
- Menus on delivery sites with out of date pricing
- We found sites connect to 3rd party menus services like single platform with outdated menu items and pricing
- We found old and missing pictures
- Wrong categories listings
Take the time to review all of your online ordering platforms as well as the following directories:
- Google My Business ( Google Maps, Google Places, Google +)
- Social Media ( Facebook, Instagram, Twitter)
- Trip Advisor
Next set a plan in place to have these sites reviewed. I suggest setting up a checklist login information, link to the profile, and categories. This will help streamline the process every 6 months. It’s important to add all new directory sites to the list as you go!!
Facebook is making some big changes to their newsfeed, more value will now be placed on “meaningful social interactions and prioritize post from friends and family over post from publishers and brands.
Facebook will prioritize:
- Posts that spark conversations and meaningful interactions between people
- Posts that you might want to share and react to
- Posts from friends and family
- Less Video in the newsfeed which will decrease your video watch time
- Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news
With all of the new changes, your strategy will need to change as well. Here are some potential changes to consider:
- Mastering Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.
- Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.
A lot of the above steps will likely require a complete shift in your current Facebook strategy. If you need help planning your marketing campaigns please reach out, we can be hired hourly to help with projects. Call 323-382-4169 or Email: email@example.com to get a quote.
Source: Social Media Examiner