The Power of SMS Marketing: Why It's Essential for Your Marketing Mix
In today's fast-paced digital landscape, businesses constantly seek effective channels to connect with customers. Enter SMS marketing –a method with many benefits that can elevate any marketing strategy. Here's why SMS marketing deserves a spot in your marketing mix:
Incredible Open Rates: Studies have shown that SMS messages have a 98% open rate, with 90% of messages being read within the first three minutes of receipt. Compared to email marketing's average open rate of 20-30%, it's evident why SMS is a powerful medium for businesses looking to capture their audience's attention.