How to Build a Social Media Posting Strategy for your Small Business
A practical guide for small businesses on how to build a social media posting strategy that actually supports your larger marketing goals. Learn how to choose the right platforms, determine a realistic posting schedule, use industry benchmarks, and adjust your content based on your audience, budget, and results.
Holiday Marketing Planning for Small Businesses: What to Do in September
Holiday marketing works better when you give it time to work. Start planning in September by setting clear goals, defining your audience and offers, choosing launch dates, and mapping out the marketing channels and content you’ll need. Using restaurants as our example, we break down how early planning can help small businesses get more out of every holiday campaign.
Digital Marketing on a Small Business Budget: Where to Put Your First Dollars
If you've got a small marketing budget and a long list of things you think you should be doing, it's tempting to try to do all of it at once, or none of it until it turns into an emergency. Neither one works. In this post, we break down exactly where your first marketing dollars should go: your website, your free business listings, email, one social platform, and paid ads, in that order, and why doing them out of order usually costs you more in the end
How to Tell If Your Marketing Is Actually Working (Without a Data Team)
You're posting, emailing, and keeping the website updated, but is any of it actually working? Here's how to read your TikTok, Instagram, email, and website numbers without a data team, broken down by what each one tells you: whether people are finding you, whether they're connecting with your content, and whether any of it's turning into real customers.
Email Marketing for Small Businesses: A Practical Guide to Better Open Rates
Your emails only work if people open them. We break down what actually moves your open rate, from a better From Name to subject lines that earn the click and send times worth testing, plus why a clean, honest number beats an inflated one. Practical email marketing tips for small businesses, from your outsourced marketing department.
Your Brand Should Look the Same Everywhere: A Small Business Guide to Brand Consistency
Here is a quick test. Pull up your Instagram, your website, and the last flyer you handed out at an event. Do they look like they came from the same business? For a lot of small businesses, the honest answer is no. The logo is a slightly different color on each one. One uses a script font, another uses whatever was already loaded on the laptop. The vibe shifts depending on who made the thing and what day it was.
Social Media Management for Small Businesses: Why a Simple Plan Beats Random Posting
If you run a small business in Los Angeles, you have probably been told that you need to post every day, show up on every platform, and constantly create new content. So you try. You post for a while. Then business gets busy, social media gets pushed to the side, and a few weeks go by without anything new.
Eventually, it starts to feel like social media is just one more thing you do not have time for. You may even start thinking, “Social media does not really work for my business.”
Your Brand Kit Is Your Restaurant's First Impression (and Second, and Third)
A brand kit is more than a logo. For LA restaurants and food businesses, consistent branding is how people discover you, remember you, and choose you over the competition. Here's why brand awareness matters and how to get started.
Restaurant Content Marketing: Why Brand Storytelling Is Your Secret Weapon
If you open up Instagram and TikTok these days, you might start to notice how repetitive the content has become. The feed is full of influencers showing us their POV on a travel experience or a restaurant they dined at, and it all starts to blur together. The truth is, trends move fast and very few have real staying power. But your stories do. Learn how to use brand storytelling and a strong brand identity to build genuine connections with your customers and keep your restaurant top of mind.
Low Email Open Rates? Here’s How We Troubleshoot It
Struggling with low email open rates? In this post, we walk through how we troubleshoot email performance for our clients, from reviewing engagement and subject lines to improving send times and list health. If your emails aren’t getting opened, this will help you understand why and what to do next.
Marketing Tasks Business Owners Should Stop Doing Themselves
Many small and mid-sized business owners spend valuable time managing social media, graphic design, and email marketing themselves. In this article, we break down the hidden costs of DIY marketing, what tasks make sense to outsource, and when partnering with a marketing agency can help you create consistent, predictable growth.
Why ‘Welcome Emails’ Matter More Than You Think
Welcome emails are one of the most important emails you can send. They help you connect with new subscribers, build trust early on, and encourage engagement while interest is still fresh.
The Do’s and Don’ts of Using “Super Bowl” in Your Marketing
“Super Bowl” is a trademarked term owned by the NFL, which means businesses need to be careful when using it in ads, flyers, emails, and social media. In this post, we break down what to avoid, what to say instead, and how to promote your game-day specials without risking a takedown or legal trouble.
Take Time To Plan Your Year: A Simple End of Year Review Process
As the year comes to a close, we take time to evaluate how things went and prepare a clear plan for the year ahead. This includes reviewing goals, budget projections, marketing, offers, tech stack, branding, systems, and more. The goal is to understand what worked, what needs adjustment, and what we want to prioritize in the next year. Planning ahead helps break the cycle of reactive decision-making and makes it easier to stay focused on the work that supports long-term growth.
Why Follower Count Doesn’t Matter on TikTok, Instagram, or Facebook Anymore
Follower count used to be the ultimate measure of social media success — but not anymore. In 2025, TikTok, Instagram, and Facebook all prioritize content based on interest and engagement, not the size of your audience. A Reel with 200 views from non-followers can matter more than 10,000 silent followers. The metrics that really matter now are engagement rate, shares, watch time, and reach — the numbers that show people are paying attention and interacting with your content.
How to Maximize Your Marketing by Repurposing Content
Maximize your marketing without stretching your budget. Learn how to repurpose one blog into social posts, emails, and more so your content works harder across every platform your customers use.
Why September is the Time to Start Planning Your Holiday Marketing
The holidays are one of the busiest — and most profitable — times of the year for small businesses. September is the perfect time to start planning your promotions, from gift cards to private parties, so you have everything ready to launch by early October. With the right preparation, you’ll head into the season confident, organized, and ready to maximize sales.
Instagram Posts Will Now Show Up on Google
Instagram has announced that starting July 10, 2025, posts from professional accounts will appear in Google search results. For small business owners, this update means your content can live longer, show up when customers are actively searching, and even help influence buying decisions before someone walks through your door.
Instagram Content is Now Searchable: Boost Your Visibility on Google
Instagram recently rolled out a significant update: content from professional accounts will now appear in search results on platforms like Google and Bing. This means your posts, reels, and videos can attract visitors directly from search engines—even if those users aren’t logged into Instagram. Discover why this matters for your business, and how you can optimize your content to boost SEO, reach new audiences, and extend your content’s visibility beyond Instagram
3 Email Marketing Metrics Every Small Business Should Track
Discover the three most important email marketing metrics—Open Rate, Click Rate, and Unsubscribe Rate—and why they matter for your business. Learn how to use these insights to improve engagement, retain subscribers, and get better results from every email you send.