Take Time To Plan Your Year: A Simple End of Year Review Process
As the year comes to a close, we take time to evaluate how things went and prepare a clear plan for the year ahead. This includes reviewing goals, budget projections, marketing, offers, tech stack, branding, systems, and more. The goal is to understand what worked, what needs adjustment, and what we want to prioritize in the next year. Planning ahead helps break the cycle of reactive decision-making and makes it easier to stay focused on the work that supports long-term growth.
Why Follower Count Doesn’t Matter on TikTok, Instagram, or Facebook Anymore
Follower count used to be the ultimate measure of social media success — but not anymore. In 2025, TikTok, Instagram, and Facebook all prioritize content based on interest and engagement, not the size of your audience. A Reel with 200 views from non-followers can matter more than 10,000 silent followers. The metrics that really matter now are engagement rate, shares, watch time, and reach — the numbers that show people are paying attention and interacting with your content.
How to Maximize Your Marketing by Repurposing Content
Maximize your marketing without stretching your budget. Learn how to repurpose one blog into social posts, emails, and more so your content works harder across every platform your customers use.
Why September is the Time to Start Planning Your Holiday Marketing
The holidays are one of the busiest — and most profitable — times of the year for small businesses. September is the perfect time to start planning your promotions, from gift cards to private parties, so you have everything ready to launch by early October. With the right preparation, you’ll head into the season confident, organized, and ready to maximize sales.
Instagram Posts Will Now Show Up on Google
Instagram has announced that starting July 10, 2025, posts from professional accounts will appear in Google search results. For small business owners, this update means your content can live longer, show up when customers are actively searching, and even help influence buying decisions before someone walks through your door.
Instagram Content is Now Searchable: Boost Your Visibility on Google
Instagram recently rolled out a significant update: content from professional accounts will now appear in search results on platforms like Google and Bing. This means your posts, reels, and videos can attract visitors directly from search engines—even if those users aren’t logged into Instagram. Discover why this matters for your business, and how you can optimize your content to boost SEO, reach new audiences, and extend your content’s visibility beyond Instagram
3 Email Marketing Metrics Every Small Business Should Track
Discover the three most important email marketing metrics—Open Rate, Click Rate, and Unsubscribe Rate—and why they matter for your business. Learn how to use these insights to improve engagement, retain subscribers, and get better results from every email you send.
Why Small Businesses Need to Pay Attention to Google Analytics
Even modest web traffic provides valuable insights through Google Analytics. Learn where your visitors come from, how engaged they are, and how to focus your marketing efforts effectively to boost your business growth.
The Instagram Content Mix: Reels, Stories, Photos & Carousels Explained
Not sure what kind of content to create for Instagram? You’re not alone. With so many content formats available, it can feel overwhelming to decide where to start. The key is to align your content with your goals.
Are you trying to reach new people? Build stronger relationships with your current followers? Stay top of mind with potential customers? The answers to those questions should shape your content mix.
Let’s take a closer look at Instagram’s content types and how to use them strategically:
Spring Back into Consistency: A Fresh Start for Your Marketing
April is here, and if you’re anything like us, the first few months of the year flew by in a blur. Maybe you kicked off the year with big marketing goals—or maybe you promised yourself you'd finally get consistent with email and social media… and then business happened.
Now’s a great time to reset.
Consistency in marketing doesn’t mean doing everything, all the time. It means showing up regularly where your audience expects you. For most of us, that looks like sending a monthly email, planning for upcoming holidays and events, and staying active on the platforms where our customers spend time.
Lost Access to Your Facebook Page? Here's What to Do Next
We recently started working with a new client and discovered during onboarding that their Facebook Business Page had been hacked—over a year ago! Fortunately, we were able to regain access by following these steps.
If this happens to you, here’s what you need to gather before reaching out to Facebook Support:
Why Planning Ahead for Your Business Marketing is Crucial
Marketing can sometimes feel like an afterthought in the fast-paced, small business world. However, the most successful brands know that planning is the key to achieving consistent and measurable results. Whether you're gearing up for a seasonal promotion, launching a new product, or maintaining brand awareness, having a marketing strategy ensures you stay ahead of the competition.
Boost Your Restaurant’s Visibility with Google Business Profile: Essential Tips for Success
Did you know that 68% of online experiences start with a search engine? For restaurants, having an optimized Google Business Profile (GBP) can be the difference between a full dining room and empty tables. Diners are searching for "open now near me" more than ever, and 82% choose dishes based on photos alone. From adding eye-catching images to updating menus with AI, your GBP is a powerful tool to attract and engage customers. Ready to make your restaurant stand out? Check out our top tips to optimize your profile and turn searches into reservations.
Understanding the New "Views" Metric on Meta: What It Means for Your Content Strategy
Meta has updated its platform to make it easier for you to track and measure the performance of your content.. Moving forward, "Views" will serve as the primary metric across Reels, video posts, Stories, and even non-video formats like photos and text posts. This change is designed to streamline various content distribution metrics into one, making it easier to understand. Here’s what you need to know about this update:
Maximize Your Marketing: Practical Tips for Small Business Success
Quite often, you can find us out in the community attending networking events. We love learning about others’ businesses and sharing ideas. Often, business owners think a single post on their social media can be a game-changer. A friend recently said, "I just need a video to go viral!" The reality is that to make an impact; you need a marketing strategy supported by a solid sales effort and good business practices. This made me reflect on where small businesses might miss opportunities to grow by not taking full advantage of marketing strategy. This month on the blog, we will share a few common things we see missed with social media, email marketing, and community events.
Boosting ROI with Email Marketing: The Perfect Addition to Your Social Media Strategy
Email marketing is a powerful complement to social media, helping you turn followers into loyal customers. While social media is great for visibility and engagement, email allows you to directly communicate with your audience—no algorithm in the way. In this blog post, learn how to drive conversions using simple yet effective email automations like welcome series, abandoned cart reminders, and personalized offers. Discover how email marketing can boost your ROI and enhance your overall strategy.
Q4 Planning: Get Ahead on Your Holiday Marketing
It may still be hot outside, but now is the perfect time to start your Q4 planning! The fourth quarter of the year is a busy time for most restaurants, especially when private parties, catering, and gift cards become top priorities. At L.A. Social Karma, we work closely with restaurants to ensure they make the most of the holiday season by launching timely and effective promotions. Read on for a few ideas to help you get ahead of your holiday marketing!
Reduce Spam Reports: Best Practices for Email Marketing
Email marketing is a powerful tool, but it can quickly become ineffective if your messages are marked as spam. Here are some essential tips to help reduce spam reports and ensure your emails reach your audience effectively.
Mid-Year Marketing Check-In: Assessing and Adjusting Your Strategy
Conduct a mid-year marketing check-in to assess and adjust your strategy. Review your goals, analyze data, and evaluate marketing channels to optimize performance. Make necessary adjustments, plan for the second half of the year, and ensure your marketing efforts are aligned for success. Embrace adaptability and continuous improvement to drive your business forward.
Do you have Control of your Facebook & Instagram Pages?
If you're a business owner using Facebook and Instagram, it's essential to understand and use Business Portfolio for managing your social media accounts. One of the biggest issues we see when onboarding new clients is that they often do not have proper access to their Facebook or Instagram pages. Most of the time, we see that a past social media manager has full control of their social media assets, and the business owner has no idea (often, neither does the prior social media manager).
The Business Portfolio, formerly known as The Business Manager / Business account, is where you keep your Meta digital assets, such as your Facebook Business Page, Instagram Profile, Ad Manager, etc., and grant access to these assets.