How to Build a Social Media Posting Strategy for your Small Business
A practical guide for small businesses on how to build a social media posting strategy that actually supports your larger marketing goals. Learn how to choose the right platforms, determine a realistic posting schedule, use industry benchmarks, and adjust your content based on your audience, budget, and results.
Email Marketing for Small Businesses: A Practical Guide to Better Open Rates
Your emails only work if people open them. We break down what actually moves your open rate, from a better From Name to subject lines that earn the click and send times worth testing, plus why a clean, honest number beats an inflated one. Practical email marketing tips for small businesses, from your outsourced marketing department.
Your Brand Kit Is Your Restaurant's First Impression (and Second, and Third)
A brand kit is more than a logo. For LA restaurants and food businesses, consistent branding is how people discover you, remember you, and choose you over the competition. Here's why brand awareness matters and how to get started.
Marketing Tasks Business Owners Should Stop Doing Themselves
Many small and mid-sized business owners spend valuable time managing social media, graphic design, and email marketing themselves. In this article, we break down the hidden costs of DIY marketing, what tasks make sense to outsource, and when partnering with a marketing agency can help you create consistent, predictable growth.
The Do’s and Don’ts of Using “Super Bowl” in Your Marketing
“Super Bowl” is a trademarked term owned by the NFL, which means businesses need to be careful when using it in ads, flyers, emails, and social media. In this post, we break down what to avoid, what to say instead, and how to promote your game-day specials without risking a takedown or legal trouble.