Your Brand Kit Is Your Restaurant's First Impression (and Second, and Third)
A brand kit is more than a logo. For LA restaurants and food businesses, consistent branding is how people discover you, remember you, and choose you over the competition. Here's why brand awareness matters and how to get started.
Restaurant Content Marketing: Why Brand Storytelling Is Your Secret Weapon
If you open up Instagram and TikTok these days, you might start to notice how repetitive the content has become. The feed is full of influencers showing us their POV on a travel experience or a restaurant they dined at, and it all starts to blur together. The truth is, trends move fast and very few have real staying power. But your stories do. Learn how to use brand storytelling and a strong brand identity to build genuine connections with your customers and keep your restaurant top of mind.
Marketing Tasks Business Owners Should Stop Doing Themselves
Many small and mid-sized business owners spend valuable time managing social media, graphic design, and email marketing themselves. In this article, we break down the hidden costs of DIY marketing, what tasks make sense to outsource, and when partnering with a marketing agency can help you create consistent, predictable growth.
Take Time To Plan Your Year: A Simple End of Year Review Process
As the year comes to a close, we take time to evaluate how things went and prepare a clear plan for the year ahead. This includes reviewing goals, budget projections, marketing, offers, tech stack, branding, systems, and more. The goal is to understand what worked, what needs adjustment, and what we want to prioritize in the next year. Planning ahead helps break the cycle of reactive decision-making and makes it easier to stay focused on the work that supports long-term growth.
Why Follower Count Doesn’t Matter on TikTok, Instagram, or Facebook Anymore
Follower count used to be the ultimate measure of social media success — but not anymore. In 2025, TikTok, Instagram, and Facebook all prioritize content based on interest and engagement, not the size of your audience. A Reel with 200 views from non-followers can matter more than 10,000 silent followers. The metrics that really matter now are engagement rate, shares, watch time, and reach — the numbers that show people are paying attention and interacting with your content.
How to Maximize Your Marketing by Repurposing Content
Maximize your marketing without stretching your budget. Learn how to repurpose one blog into social posts, emails, and more so your content works harder across every platform your customers use.
Why September is the Time to Start Planning Your Holiday Marketing
The holidays are one of the busiest — and most profitable — times of the year for small businesses. September is the perfect time to start planning your promotions, from gift cards to private parties, so you have everything ready to launch by early October. With the right preparation, you’ll head into the season confident, organized, and ready to maximize sales.
Instagram Content is Now Searchable: Boost Your Visibility on Google
Instagram recently rolled out a significant update: content from professional accounts will now appear in search results on platforms like Google and Bing. This means your posts, reels, and videos can attract visitors directly from search engines—even if those users aren’t logged into Instagram. Discover why this matters for your business, and how you can optimize your content to boost SEO, reach new audiences, and extend your content’s visibility beyond Instagram
Why Small Businesses Need to Pay Attention to Google Analytics
Even modest web traffic provides valuable insights through Google Analytics. Learn where your visitors come from, how engaged they are, and how to focus your marketing efforts effectively to boost your business growth.
Spring Back into Consistency: A Fresh Start for Your Marketing
April is here, and if you’re anything like us, the first few months of the year flew by in a blur. Maybe you kicked off the year with big marketing goals—or maybe you promised yourself you'd finally get consistent with email and social media… and then business happened.
Now’s a great time to reset.
Consistency in marketing doesn’t mean doing everything, all the time. It means showing up regularly where your audience expects you. For most of us, that looks like sending a monthly email, planning for upcoming holidays and events, and staying active on the platforms where our customers spend time.
Lost Access to Your Facebook Page? Here's What to Do Next
We recently started working with a new client and discovered during onboarding that their Facebook Business Page had been hacked—over a year ago! Fortunately, we were able to regain access by following these steps.
If this happens to you, here’s what you need to gather before reaching out to Facebook Support:
Boost Your Restaurant’s Visibility with Google Business Profile: Essential Tips for Success
Did you know that 68% of online experiences start with a search engine? For restaurants, having an optimized Google Business Profile (GBP) can be the difference between a full dining room and empty tables. Diners are searching for "open now near me" more than ever, and 82% choose dishes based on photos alone. From adding eye-catching images to updating menus with AI, your GBP is a powerful tool to attract and engage customers. Ready to make your restaurant stand out? Check out our top tips to optimize your profile and turn searches into reservations.
Mid-Year Marketing Check-In: Assessing and Adjusting Your Strategy
Conduct a mid-year marketing check-in to assess and adjust your strategy. Review your goals, analyze data, and evaluate marketing channels to optimize performance. Make necessary adjustments, plan for the second half of the year, and ensure your marketing efforts are aligned for success. Embrace adaptability and continuous improvement to drive your business forward.
Discover the Power of Multichannel Marketing for Business Growth!
Growing your business can be daunting, but multichannel marketing is one effective way to reach more customers. You can increase your visibility and connect with a broader audience by utilizing various platforms such as social media, email marketing, and advertising. This month on the blog, we will discuss what multichannel marketing is and why you need it.
What is Threads and Should I Be Utilizing in My Social Media Strategy?
Last month, Threads was launched with a ton of fanfare on Instagram. It’s been about a month, and the dust has settled, and we took a deeper look at the platform. Below are the basics and some thoughts on if you should invest in this platform as part of your overall social strategy.
Our overall takeaway, we feel the platform falls short, it seems that Meta rushed the platform to market to capitalize on what’s happening at Twitter, aka X. The app is missing basic functionality such as post search, hashtags, trending search, DM, and being able to edit a post. These seem like basic features to us in this day and age of social media.
3 Effective Tactics for Instagram Engagement
Engaging your audience on Instagram is crucial for building a loyal following and driving meaningful interactions. While there are various tactics for increasing engagement, it's essential to focus on creating valuable content that resonates with your audience. In this blog post, we will explore three powerful tactics to boost engagement on Instagram: nurturing before selling, implementing tactical stories, and providing relatable value.
How to Get Your Followers to Talk to You on Instagram
Engaging with your followers on Instagram is crucial for building a strong community and increasing your brand's visibility. In this blog, we will explore effective strategies to encourage your followers to talk to you and share their thoughts and experiences. By understanding your audience, experimenting with different content formats, and leveraging Instagram's interactive features, you can foster meaningful connections with your followers.
Mastering TikTok Marketing
Although more and more brands and businesses are joining the TikTok train, the competition in utilizing the platform for marketing is still fairly sparse for now. Although the content creation process for Tiktok is time-consuming for many businesses, it is still a great time to jump in and find out what Tiktok marketing can do for growth, engagement, and sales.
Leveraging TikTok Trends: A Guide for Businesses
Looking to leverage TikTok trends for your business? Discover how to effectively use trending hashtags and challenges to increase brand awareness, reach new customers, and create an authentic brand image. Learn the do's and don'ts of incorporating TikTok trends into your business strategy.
Outdated Instagram Tactics
So you’ve got your business Instagram account up and running, you have your content themes mapped out, and now you can set it & forget it, right? Not so fast! Your Instagram strategy is never finished and your presence should never be left on autopilot. Social media moves fast and you could be using outdated strategies or missing out on new, useful techniques if you take a back seat. There’s always more you can do to make sure you’re ahead of the curve. Here are a few pro tips you can refer back to when you want to keep your page in check.