Consistency Pays Off

Tavern on Main is a beloved neighborhood bar and restaurant located in El Segundo, California. Known for its laid-back atmosphere, live sports, friendly staff, and classic pub-style menu, it has become a local favorite gathering spot for friends and families. With a strong connection to the community, Tavern on Main strives to keep guests coming back while attracting new visitors who are looking for a lively and welcoming bar experience.

May 1, 2025 – September 30, 2025

For Tavern on Main, we deliver a full suite of marketing services designed to keep their brand active and engaging across channels. Our work includes creating and sending monthly email marketing campaigns, developing social media content from start to finish—including planning shot lists, capturing on-site photos and videos, editing, writing copy, and publishing posts—while also managing community engagement by responding to DMs and interacting with followers on Instagram and Facebook. In addition, we ensure their website stays up to date, providing consistency and alignment across their entire digital presence.

When Tavern on Main started with us, their social media presence was limited, and posts were infrequent. As a result, impressions and engagement were low. With a consistent posting strategy on Instagram and Facebook, we significantly increased impressions, engagement, and engagement rate, giving the brand much stronger visibility online.

We also updated Tavern on Main’s website to feature current promotions, events, and specials. This made it easier for customers to see what was happening at the bar and stay connected.

On the email side, regular campaigns are averaging a 50% open rate with a 2% click-through rate, helping to increase awareness of events, specials, and online ordering. In addition, we set up an automated welcome email series that has been performing even better, with a 50% open rate and a 5% click-through rate.

Local customers are noticing the difference. They’ve shared that they enjoy seeing the updated content online, which shows that the brand’s improved presence is resonating with the community.

By keeping marketing consistent across channels updating the website, sending monthly emails, and posting regularly on social media Tavern on Main stays top of mind in the community. When someone is looking for a place to go, the brand is already familiar and easy to recall.

This consistency also helps build online word of mouth. Customers are regularly reminded about everything Tavern on Main offers, from “kids eat free” nights to Eagles games on Sundays to live music on the weekends. Using marketing to tell that story ensures that the community knows what’s happening and sees Tavern on Main as a go-to destination.