Epostle.net

Archbishop Hovnan Derderian launched "Epostle.net" to celebrate the 40th anniversary of Fr. Vazken Movsesian's ordination and establish a new ministry for the Western Diocese. Fr. Vazken has been a pioneer in using electronic technologies to spread information about the Armenian Church since the 1980s. Epostle.net serves as the voice of the In His Shoes Ministry and now aims to broaden its scope with the support of Dr. Eric Esrailian. The website offers daily prayers, meditations, readings, and enhanced engagement for the faithful. Epostle is part of the Western Diocese's mission and works alongside the Diocesan Media Department. It will serve as a hub for outreach, housing Armenian Christian literature, lesson plans, and interactive experiences. To stay updated and get involved, sign up for the mailing list on the Epostle.net site.

February 2023 -May 2023

• Create content for social media platforms: Instagram & Facebook 

• Community Engagement: respond to direct messages, comments, and questions received through their social media channels 

Brand Visibility & Awareness

• With over 90K impressions on Facebook and Instagram, Epostle.net has significantly expanded its reach, ensuring more people are exposed to its brand and content. This increased visibility strengthens brand recognition.

Audience Growth & Community Building

• A 30% increase in total followers showcases strong audience engagement and interest in Epostle.net’s content.

The Power of Video Content

• With over 50K video views, Epostle.net’s content strategy has successfully leveraged video to capture audience attention. As one of the most powerful digital storytelling tools, video helps boost interaction, improve brand recall, and create a lasting impact on viewers.

Higher Engagement

• An average 12% engagement rate is well above industry standards (typically 1-5% for most brands). This means the audience isn’t just scrolling past the content—they’re actively engaging by liking, commenting, and sharing. A highly engaged audience fosters trust, strengthens customer relationships, and increases word-of-mouth marketing.

Reaching New Audiences Beyond Existing Followers

• Epostle.net’s content strategy has successfully extended its reach beyond its existing audience, with 20.9K non-follower accounts reached on Instagram. This significant growth is crucial for expanding brand influence, increasing brand awareness, and attracting new potential users.