Hatch: A Collaborative Approach to Consistent Marketing

The Venice Beach Half Marathon is a community-driven race that brings runners and walkers together for a scenic run through one of Los Angeles’ most iconic neighborhoods. From the beach boardwalk to the Venice Canals and Abbot Kinney, the course highlights everything people love about Venice.

With multiple race options, including the half marathon, a 5K, and kid-friendly distances, the event is designed to welcome participants of all ages and experience levels. Whether someone is chasing a personal record or showing up for a fun day by the beach, there’s a race for everyone.

More than just a race, the Venice Half Marathon is about community, movement, and local pride. With a lively race-day atmosphere and strong neighborhood support, it’s an event that brings people together and keeps runners coming back year after year.

March 1 to May 30, 2025

The L.A. Social Karma team was brought on to work closely with Hatch’s internal team, acting as an extension of their marketing efforts. While the owner leads the overall creative vision and serves as the creative director, our role is to help bring those ideas to life in an organized, consistent, and results-driven way.

Each month, our team creates a detailed shot list to guide content creation and ensure nothing is missed. This allows Hatch’s team to walk into content days with a clear plan, while we manage timelines, project flow, and execution behind the scenes.

L.A. Social Karma handles video editing and posting across Instagram and TikTok, helping Hatch maintain a strong and consistent presence on social media without adding extra work to their internal team.

In addition to social media, we manage Hatch’s email marketing. This includes designing and maintaining automated campaigns such as welcome and birthday emails, as well as supporting ongoing bi-monthly email campaigns to share updates, promotions, and events.

We also work closely with the Hatch team on reporting and performance tracking. By reviewing social and email data together, we’re able to make informed, data-driven decisions and adjust strategy as needed to continue improving results.

As a result of L.A. Social Karma working closely with the Hatch team, Hatch now has a consistent and reliable marketing rhythm across both email and social media.

On the email side, Hatch maintains an active and organized email program that keeps them connected with their existing customers. Emails are updated and sent regularly, ensuring weekly specials, promotions, and key updates are clearly communicated. This consistency helps keep Hatch top of mind with their audience and supports ongoing awareness without relying solely on in-restaurant communication.

Across social media, Hatch benefits from a steady flow of content that keeps the brand current, visible, and easy to discover. Regular posting and the use of Reels help increase reach and visibility, allowing new customers to find Hatch while reinforcing brand awareness with existing followers.

Together, email and social media work hand in hand to support top-of-mind marketing, drive awareness, and create consistent touchpoints with Hatch’s audience—all without adding extra strain to their internal team.

By partnering with L.A. Social Karma, Hatch has been able to maintain a consistent and strategic marketing presence without overloading their internal team. This collaboration allows the owner to focus on running the business and leading the creative vision, while our team manages planning, execution, and ongoing optimization.

With organized social media, regular email communication, and data-informed decisions, Hatch stays top of mind with existing customers while continuing to attract new ones. This steady, consistent approach supports brand awareness, customer engagement, and long-term growth, creating a marketing system that works alongside the business and not against it.