If you run a small business in Los Angeles, you have probably been told that you need to post every day, show up on every platform, and constantly create new content. So you try. You post for a while. Then business gets busy, social media gets pushed to the side, and a few weeks go by without anything new.

Eventually, it starts to feel like social media is just one more thing you do not have time for. You may even start thinking, “Social media does not really work for my business.”