How Consistent Content Powered Race Day Excitement & Registrations for Venice Half Marathon

The Venice Beach Half Marathon is a community-driven race that brings runners and walkers together for a scenic run through one of Los Angeles’ most iconic neighborhoods. From the beach boardwalk to the Venice Canals and Abbot Kinney, the course highlights everything people love about Venice.

With multiple race options, including the half marathon, a 5K, and kid-friendly distances, the event is designed to welcome participants of all ages and experience levels. Whether someone is chasing a personal record or showing up for a fun day by the beach, there’s a race for everyone.

More than just a race, the Venice Half Marathon is about community, movement, and local pride. With a lively race-day atmosphere and strong neighborhood support, it’s an event that brings people together and keeps runners coming back year after year.

March 1 to May 30, 2025

The Venice Half Marathon hired the L.A. Social Karma team to help create a consistent and active social media presence leading up to race day.

Starting 90 days prior to the event, our team ramped up social media efforts for Instagram and Facebook. This included creating and publishing regular content to promote registration, share important race details, and keep the community informed and engaged.

On race day, we provided live social media coverage to capture the excitement and energy of the event in real time. We also monitored and responded to direct messages and comments, answered participant questions, and actively engaged with followers to support a positive online experience.

By managing content creation, community engagement, and race day coverage, we helped the Venice Half Marathon team stay connected with participants while allowing their team to focus on executing the event.

As an inaugural event, the Venice Half Marathon focused on building awareness, driving registrations, and creating excitement around a brand-new race. The L.A. Social Karma team worked closely with the Venice Half Marathon team to support these goals through consistent, organic social media management.

The race sold out with more than 3,500 participants and raised over $11,000 for local schools, helping establish the event as both a community-driven and impactful race from its very first year.

From a social media perspective, our team handled all organic content and engagement. We created regular posts to share race information, highlight community events, and keep participants informed leading up to race day. We actively engaged with followers by responding to comments, answering direct messages, and helping runners feel supported and informed throughout the registration process.

On race day, we provided live social media coverage to capture the energy of the event and encourage runners and spectators to share their own experiences. Instagram, in particular, saw strong growth and engagement, with steady follower growth throughout the campaign and increased activity on race day and in the days that followed. The high level of sharing helped extend reach organically and build word-of-mouth awareness for the new race.

Overall, consistent content, active community engagement, and real-time race day coverage helped increase registrations, build brand awareness, and establish a strong foundation for the Venice Half Marathon’s future success.

By working as part of the Venice Half Marathon marketing team, L.A. Social Karma helped support the race’s introduction to the local community during its inaugural year. Through consistent organic social media content and active engagement, social platforms became an important channel for sharing information, building familiarity, and reinforcing the event’s presence leading up to race day.

Social media supported online word of mouth by encouraging runners and community members to share updates and personal experiences. This organic visibility helped increase awareness, contributed to strong registrations, and played a role in the race selling out in its first year.

In addition, having a dedicated team manage social media allowed race organizers to focus on planning and execution. Timely responses to questions, clear communication, and race day coverage helped present the event as organized and professional, supporting a successful launch and laying the groundwork for future growth.