Low Email Open Rates? Here’s How We Troubleshoot It
Struggling with low email open rates? In this post, we walk through how we troubleshoot email performance for our clients, from reviewing engagement and subject lines to improving send times and list health. If your emails aren’t getting opened, this will help you understand why and what to do next.
Marketing Tasks Business Owners Should Stop Doing Themselves
Many small and mid-sized business owners spend valuable time managing social media, graphic design, and email marketing themselves. In this article, we break down the hidden costs of DIY marketing, what tasks make sense to outsource, and when partnering with a marketing agency can help you create consistent, predictable growth.
Take Time To Plan Your Year: A Simple End of Year Review Process
As the year comes to a close, we take time to evaluate how things went and prepare a clear plan for the year ahead. This includes reviewing goals, budget projections, marketing, offers, tech stack, branding, systems, and more. The goal is to understand what worked, what needs adjustment, and what we want to prioritize in the next year. Planning ahead helps break the cycle of reactive decision-making and makes it easier to stay focused on the work that supports long-term growth.