How to Build a Social Media Posting Strategy for your Small Business
A practical guide for small businesses on how to build a social media posting strategy that actually supports your larger marketing goals. Learn how to choose the right platforms, determine a realistic posting schedule, use industry benchmarks, and adjust your content based on your audience, budget, and results.
Social Media Management for Small Businesses: Why a Simple Plan Beats Random Posting
If you run a small business in Los Angeles, you have probably been told that you need to post every day, show up on every platform, and constantly create new content. So you try. You post for a while. Then business gets busy, social media gets pushed to the side, and a few weeks go by without anything new.
Eventually, it starts to feel like social media is just one more thing you do not have time for. You may even start thinking, “Social media does not really work for my business.”
Your Brand Kit Is Your Restaurant's First Impression (and Second, and Third)
A brand kit is more than a logo. For LA restaurants and food businesses, consistent branding is how people discover you, remember you, and choose you over the competition. Here's why brand awareness matters and how to get started.
Restaurant Content Marketing: Why Brand Storytelling Is Your Secret Weapon
If you open up Instagram and TikTok these days, you might start to notice how repetitive the content has become. The feed is full of influencers showing us their POV on a travel experience or a restaurant they dined at, and it all starts to blur together. The truth is, trends move fast and very few have real staying power. But your stories do. Learn how to use brand storytelling and a strong brand identity to build genuine connections with your customers and keep your restaurant top of mind.
Marketing Tasks Business Owners Should Stop Doing Themselves
Many small and mid-sized business owners spend valuable time managing social media, graphic design, and email marketing themselves. In this article, we break down the hidden costs of DIY marketing, what tasks make sense to outsource, and when partnering with a marketing agency can help you create consistent, predictable growth.
The Do’s and Don’ts of Using “Super Bowl” in Your Marketing
“Super Bowl” is a trademarked term owned by the NFL, which means businesses need to be careful when using it in ads, flyers, emails, and social media. In this post, we break down what to avoid, what to say instead, and how to promote your game-day specials without risking a takedown or legal trouble.
Why Follower Count Doesn’t Matter on TikTok, Instagram, or Facebook Anymore
Follower count used to be the ultimate measure of social media success — but not anymore. In 2025, TikTok, Instagram, and Facebook all prioritize content based on interest and engagement, not the size of your audience. A Reel with 200 views from non-followers can matter more than 10,000 silent followers. The metrics that really matter now are engagement rate, shares, watch time, and reach — the numbers that show people are paying attention and interacting with your content.
Instagram Content is Now Searchable: Boost Your Visibility on Google
Instagram recently rolled out a significant update: content from professional accounts will now appear in search results on platforms like Google and Bing. This means your posts, reels, and videos can attract visitors directly from search engines—even if those users aren’t logged into Instagram. Discover why this matters for your business, and how you can optimize your content to boost SEO, reach new audiences, and extend your content’s visibility beyond Instagram
Spring Back into Consistency: A Fresh Start for Your Marketing
April is here, and if you’re anything like us, the first few months of the year flew by in a blur. Maybe you kicked off the year with big marketing goals—or maybe you promised yourself you'd finally get consistent with email and social media… and then business happened.
Now’s a great time to reset.
Consistency in marketing doesn’t mean doing everything, all the time. It means showing up regularly where your audience expects you. For most of us, that looks like sending a monthly email, planning for upcoming holidays and events, and staying active on the platforms where our customers spend time.
Lost Access to Your Facebook Page? Here's What to Do Next
We recently started working with a new client and discovered during onboarding that their Facebook Business Page had been hacked—over a year ago! Fortunately, we were able to regain access by following these steps.
If this happens to you, here’s what you need to gather before reaching out to Facebook Support:
How to Get Your Followers to Talk to You on Instagram
Engaging with your followers on Instagram is crucial for building a strong community and increasing your brand's visibility. In this blog, we will explore effective strategies to encourage your followers to talk to you and share their thoughts and experiences. By understanding your audience, experimenting with different content formats, and leveraging Instagram's interactive features, you can foster meaningful connections with your followers.
Leveling Up Your Instagram Strategy
In today's digital age, social media platforms like Instagram have become essential for businesses to reach their audience and grow their brand. However, mastering Instagram strategies can be a daunting task but it doesn't have to be. By learning some effective tips and tricks to help businesses leverage Instagram to its fullest potential and achieve their marketing goals, you can enhance your Instagram game and take your business to the next level. Here are the five steps you need to take to get your strategy to work for you.
Mastering TikTok Marketing
Although more and more brands and businesses are joining the TikTok train, the competition in utilizing the platform for marketing is still fairly sparse for now. Although the content creation process for Tiktok is time-consuming for many businesses, it is still a great time to jump in and find out what Tiktok marketing can do for growth, engagement, and sales.
Future Of Social Media Marketing
Social media marketing has come a long way since its inception. Today, it has become an integral part of any digital marketing strategy. But what does the future hold for social media marketing? With over 1 trillion hours logged in social media apps, exploring emerging trends and technologies that are set to shape the future of social media marketing is vital. From the rise of influencer marketing to the evolution of AI, we will discuss how social media impacts businesses and can stay ahead of the curve while leveraging these developments to drive growth and engagement.
Outdated Instagram Tactics
So you’ve got your business Instagram account up and running, you have your content themes mapped out, and now you can set it & forget it, right? Not so fast! Your Instagram strategy is never finished and your presence should never be left on autopilot. Social media moves fast and you could be using outdated strategies or missing out on new, useful techniques if you take a back seat. There’s always more you can do to make sure you’re ahead of the curve. Here are a few pro tips you can refer back to when you want to keep your page in check.
The 101 of YouTube Shorts
With entertaining short-form videos being the hot commodity as of late, YouTube Shorts has also grown in popularity. Shorts are YouTube's answer to TikTok, Instagram Reels, and other viral video platforms but since Shorts are limited to 60 seconds and are set to autoplay, they offer an excellent way to get your content in front of the right viewers and subsequently draw them into your channel. You can either create a short to directly post on the channel right from mobile, or upload a short vertical video from desktop. It’s very simple to get started if you haven’t already!
A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
What Will Gen Z Spend Money On & Why Do Marketers Need to Care?
A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.
Meta’s New Page Experience
You may have noticed your Facebook, aka Meta Business Page, has a new look. This “New Page Experience” comes with a few added features, and your settings have been moved around. Let’s walk through the changes together. As with all updates from Meta, the New Page Experience is rolled out slowly to users, so you may or may not have it. Hang tight…it’s coming your way soon.
Google My Business
By now, most business owners and entrepreneurs are familiar with Google My Business. Not only is your Google My Business account the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google, but since Google holds more than 92% of search engine market share, we also know it is an important tool to gain more visibility with broader audiences. However, although the platform is very familiar to us, there are still a few bits of info that some companies and individuals may miss (or misunderstand) when setting up their My Business page.