How to Build a Social Media Posting Strategy for your Small Business
A practical guide for small businesses on how to build a social media posting strategy that actually supports your larger marketing goals. Learn how to choose the right platforms, determine a realistic posting schedule, use industry benchmarks, and adjust your content based on your audience, budget, and results.
Your Brand Kit Is Your Restaurant's First Impression (and Second, and Third)
A brand kit is more than a logo. For LA restaurants and food businesses, consistent branding is how people discover you, remember you, and choose you over the competition. Here's why brand awareness matters and how to get started.
Restaurant Content Marketing: Why Brand Storytelling Is Your Secret Weapon
If you open up Instagram and TikTok these days, you might start to notice how repetitive the content has become. The feed is full of influencers showing us their POV on a travel experience or a restaurant they dined at, and it all starts to blur together. The truth is, trends move fast and very few have real staying power. But your stories do. Learn how to use brand storytelling and a strong brand identity to build genuine connections with your customers and keep your restaurant top of mind.
Marketing Tasks Business Owners Should Stop Doing Themselves
Many small and mid-sized business owners spend valuable time managing social media, graphic design, and email marketing themselves. In this article, we break down the hidden costs of DIY marketing, what tasks make sense to outsource, and when partnering with a marketing agency can help you create consistent, predictable growth.
Why Follower Count Doesn’t Matter on TikTok, Instagram, or Facebook Anymore
Follower count used to be the ultimate measure of social media success — but not anymore. In 2025, TikTok, Instagram, and Facebook all prioritize content based on interest and engagement, not the size of your audience. A Reel with 200 views from non-followers can matter more than 10,000 silent followers. The metrics that really matter now are engagement rate, shares, watch time, and reach — the numbers that show people are paying attention and interacting with your content.
Why Small Businesses Need to Pay Attention to Google Analytics
Even modest web traffic provides valuable insights through Google Analytics. Learn where your visitors come from, how engaged they are, and how to focus your marketing efforts effectively to boost your business growth.
Spring Back into Consistency: A Fresh Start for Your Marketing
April is here, and if you’re anything like us, the first few months of the year flew by in a blur. Maybe you kicked off the year with big marketing goals—or maybe you promised yourself you'd finally get consistent with email and social media… and then business happened.
Now’s a great time to reset.
Consistency in marketing doesn’t mean doing everything, all the time. It means showing up regularly where your audience expects you. For most of us, that looks like sending a monthly email, planning for upcoming holidays and events, and staying active on the platforms where our customers spend time.
Boost Your Restaurant’s Visibility with Google Business Profile: Essential Tips for Success
Did you know that 68% of online experiences start with a search engine? For restaurants, having an optimized Google Business Profile (GBP) can be the difference between a full dining room and empty tables. Diners are searching for "open now near me" more than ever, and 82% choose dishes based on photos alone. From adding eye-catching images to updating menus with AI, your GBP is a powerful tool to attract and engage customers. Ready to make your restaurant stand out? Check out our top tips to optimize your profile and turn searches into reservations.
Mid-Year Marketing Check-In: Assessing and Adjusting Your Strategy
Conduct a mid-year marketing check-in to assess and adjust your strategy. Review your goals, analyze data, and evaluate marketing channels to optimize performance. Make necessary adjustments, plan for the second half of the year, and ensure your marketing efforts are aligned for success. Embrace adaptability and continuous improvement to drive your business forward.
Discover the Power of Multichannel Marketing for Business Growth!
Growing your business can be daunting, but multichannel marketing is one effective way to reach more customers. You can increase your visibility and connect with a broader audience by utilizing various platforms such as social media, email marketing, and advertising. This month on the blog, we will discuss what multichannel marketing is and why you need it.
The Power of SMS Marketing: Why It's Essential for Your Marketing Mix
In today's fast-paced digital landscape, businesses constantly seek effective channels to connect with customers. Enter SMS marketing –a method with many benefits that can elevate any marketing strategy. Here's why SMS marketing deserves a spot in your marketing mix:
Incredible Open Rates: Studies have shown that SMS messages have a 98% open rate, with 90% of messages being read within the first three minutes of receipt. Compared to email marketing's average open rate of 20-30%, it's evident why SMS is a powerful medium for businesses looking to capture their audience's attention.
What Will Gen Z Spend Money On & Why Do Marketers Need to Care?
A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.
2023 Marketing Strategy
October is here which means Q4 is upon us. As we finish this year off strong, NOW is actually the best time to start planning and brainstorming your marketing strategy for 2023. Here are some tips on how to get started planning for another successful year.